Digitalisation holds key to £575m savings for housebuilders


Stewart Dalgarno, director of product development at Stewart Milne Group, discusses how utilising digital technologies in the design and build process can bring added value and yield savings for UK housebuilders

The need for the UK to deliver quality new homes, on time, within budget and at scale, is a challenge for many of the country’s housebuilders and the effectiveness and suitability of traditional design, construction and aftercare services in today’s modern world is being questioned.

In a bid to drive the sector forward, Stewart Milne Group – in partnership with the CITB and MacTaggart and Mickel Homes – undertook a pilot study to evaluate the potential business case for digital working and the benefits that new 3D technologies, such as BIM, virtual and augmented reality and clash detection, could deliver.

The study concluded that adopting digital technology in construction could provide savings of £3,500 per plot and yield many less tangible, but equally important, benefits. Based on government figures, nearly 165,000 homes were built in the year to June 2017, which indicates a potential total saving of £575m could be realised for housebuilders.

Digitalisation holds the key to faster design, planning approval, improved quality, productivity and early sales revenues. By replacing 2D working practices with 3D digital technology, developers could effectively prepare themselves for future challenges and increase their competitiveness and efficiency.

The traditional 2D paper-based process is susceptible to accuracy discrepancies and changes that can add significant time to the design process as plans must be redrawn and laboriously updated. Design conflicts are often not identified and the risk for error is high as drawing revisions are difficult to track and require multiple reworking.

To overcome this, Stewart Milne Timber Systems launched the UK’s first digital BIM library for offsite timber building systems. Featuring over 100 Stewart Milne Timber Systems’ wall, floor and roof systems, architects and designers can easily create ‘smart’ digital models of new homes, so different teams can collaborate and compare with 3D information.

Using the 3D digital models, design revisions are faster, more easily tracked and less costly to produce, with inconsistencies flagged early and resolved more promptly.

A digital-enabled planning and design process streamlines drawings and generates accurate visualisations showing clear design intent. By working digitally, there could be a 50% increase in the likelihood of a positive planning outcome, a reduction in the planning cycle by about a third and a cost of disruption saving of approximately £600 per plot.

By putting digital technologies into practice, Stewart Milne Group is confident that a positive planning outcome can be achieved for its own developments and those of Stewart Milne Timber Systems. The benefits of digitalisation extend into the construction phase, as the technology has the potential to improve on-site safety for workers by a third and minimise the risk of, and time needed for, snagging and defects, leading to a potential saving of £250 per plot.

In addition to value-added benefits across the construction phase, digital technology can also be used to support the sales process and reduce marketing-related costs. The study indicated that sales rates for homes could increase by 20% when realistic 3D models were shown, bringing to life external and internal visualisations of a home, giving prospective buyers greater confidence to purchase a property “off plan”. This is capitalised upon by using offsite construction, where homes can be delivered much more efficiently.

Time and money is also saved as marketing images can be generated directly from the digital model and, as VR technology becomes more mainstream, there will be opportunities to give customers an immersive virtual walkthrough of their prospective homes and developments.

Based on the study and the Stewart Milne Timber Systems BIM library, the business case for shifting to digital 3D design, construction and marketing is clear and compelling. However, the transition from traditional 2D practices won’t be realised overnight and the fear of failure can be a challenging hurdle to overcome.

Organisations that remain 2D will find it increasingly difficult to deliver cost and material efficiencies. They risk losing their competitive edge and, as traditional 2D systems become outdated and unsupported, profitability becomes increasingly limited. Companies that embrace 3D digital solutions will become more valued, profitable and attractive.

While successful implementation will require investment and sustained effort, Stewart Milne Group believes that digital technology solutions will provide a clear, immediate and sustained payback. Stewart Milne Timber System clients are already realising the benefits from the UK’s first BIM library for timber frame systems, pushing their businesses and the sector forward by incorporating new collaborative ways of working digitally.



Stewart Dalgarno

Director of Product Development

Stewart Milne Group

Twitter: @TimberSystems

LinkedIn: Stewart Milne



Please enter your comment!
Please enter your name here