{"id":111855,"date":"2022-06-16T13:11:51","date_gmt":"2022-06-16T12:11:51","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=111855"},"modified":"2022-06-16T13:11:51","modified_gmt":"2022-06-16T12:11:51","slug":"saint-gobain-new-world-sustainable-construction-campaign","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/energy-news\/saint-gobain-new-world-sustainable-construction-campaign\/111855\/","title":{"rendered":"Saint-Gobain to launch &#8220;New World&#8221; sustainable construction campaign"},"content":{"rendered":"<h2>In the coming weeks, <a href=\"https:\/\/www.saint-gobain.com\/en\/construction-to-last\" target=\"_blank\" rel=\"noopener noreferrer\">Saint-Gobain will launch a new sustainable construction campaign<\/a> which aims to establish the group&#8217;s vision as a world leader in light construction &#8211; &#8220;New World&#8221;<\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Yc9XK_Uv4Hc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The campaign is based on the concept of &#8220;Everything can be transformed&#8221;. It will demonstrate how Saint-Gobain\u2019s materials and solutions are transforming the <a href=\"https:\/\/www.saint-gobain.com\/en\/our-solutions\/solutions\/our-markets\/construction\" target=\"_blank\" rel=\"noopener noreferrer\">construction sector<\/a> to make it more <a href=\"https:\/\/www.pbctoday.co.uk\/news\/featured\/net-carbon-negative-3\/104804\/\" target=\"_blank\" rel=\"noopener noreferrer\">sustainable, resource-efficient, circular, less carbon-intensive<\/a>, and more competitive.<\/p>\n<h3>Light construction reduces the 40% of CO2 emissions linked to the sector<\/h3>\n<p>Laurence Pernot, vice-president, communications, Saint-Gobain, said:<\/p>\n<p>&#8220;Saint-Gobain&#8217;s offers for building renovation and new and light construction provides a complete set of solutions to meet the three major challenges facing our world: drastically reducing the 40% of CO2 emissions linked to the construction sector, preserving natural resources and addressing the challenges of rapid urbanization in emerging countries, which require fast and efficient construction.<\/p>\n<h3>Worldwide leader in sustainable construction<\/h3>\n<p>&#8220;This new brand campaign is designed to enhance the value of this offer, to consolidate the Group&#8217;s position as the worldwide leader in light and sustainable construction and to demonstrate its ability to transform the entire sector.&#8221;<\/p>\n<p>&#8220;We wanted to embody the brand with this pioneering spirit in a disruptive, intuitive and creative way to make it audible, inspiring and accessible to all of the group&#8217;s audiences: the general public, opinion leaders and all stakeholders,&#8221; adds Marco Venturelli, chief creative officer, Publicis Conseil.<\/p>\n<p>The campaign,\u00a0produced with Publicis Conseil and mediated by Publicis M\u00e9dia Connect, will be rolled out in the coming weeks.<\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the coming weeks, Saint-Gobain will launch a new sustainable construction campaign which aims to establish the group&#8217;s vision as a world leader in light construction &#8211; &#8220;New World&#8221;.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[307],"tags":[85860,430,93645,465],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-111855","1":"post","2":"type-post","3":"status-publish","4":"format-video","6":"category-energy-news","7":"tag-construction-video","8":"tag-energy-efficiency","9":"tag-net-zero","10":"tag-sustainable-construction","11":"post_format-post-format-video"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Saint-Gobain to launch &quot;New World&quot; sustainable construction campaign<\/title>\n<meta name=\"description\" content=\"Saint-Gobain is launching a sustainable construction campaign, aimed at establishing its vision as a world leader in light construction - &quot;New World&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/energy-news\/saint-gobain-new-world-sustainable-construction-campaign\/111855\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saint-Gobain to launch &quot;New World&quot; sustainable construction campaign\" \/>\n<meta property=\"og:description\" content=\"Saint-Gobain is launching a sustainable construction campaign, aimed at establishing its vision as a world leader in light construction - &quot;New World&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/energy-news\/saint-gobain-new-world-sustainable-construction-campaign\/111855\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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