{"id":114925,"date":"2022-09-01T13:36:45","date_gmt":"2022-09-01T12:36:45","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=114925"},"modified":"2023-05-22T15:03:41","modified_gmt":"2023-05-22T14:03:41","slug":"leveraging-design-to-achieve-real-world-change","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/leveraging-design-to-achieve-real-world-change\/114925\/","title":{"rendered":"Leveraging design to achieve real-world change"},"content":{"rendered":"<h2>Dr Abi Hird, design innovation lead at the <a href=\"https:\/\/ktn-uk.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Innovate UK Knowledge Transfer Network<\/a>, discusses the importance of leveraging design principles when looking to achieve change and bring products and solutions to market<\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oHRftwl3FM8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>What is design? We use the term \u2018design\u2019 in a broad sense to encompass a mindset that encourages the consideration of systems beyond a specific product or solution. This approach gives innovations the best chance of succeeding in the real world.<\/p>\n<p>Let\u2019s explore examples of<a href=\"https:\/\/www.pbctoday.co.uk\/news\/mmc-news\/designing-in-efficiencies-how-volumetric-offsite-can-assist-with-streamlining-the-construction-industry\/114102\/\" target=\"_blank\" rel=\"noopener noreferrer\"> how design can be used<\/a> to get the desired result.<\/p>\n<h3>Boosting inclusivity in design<\/h3>\n<p>At KTN, we are committed to boosting inclusivity. As such, we are often thinking about how to make sure that diverse audiences attend our events and participate in our programmes.<\/p>\n<p>In the past, we have run manufacturing events attended by women making up 24% of the audience. Given that manufacturing is mainly comprised of men \u2013 26% of the industry is female \u2013 it would be easy to think that we succeeded in running an inclusive event.<\/p>\n<p>But when we took a design-led approach and looked deeper, we found that while 40% of academics who attended were women, 95% of attendees from technical organisations were men. Technical organisations have a 50:50 male-to-female ratio \u2013 so our event was not as inclusive as initial insights might suggest.<\/p>\n<p>This goes to show the value in truly understanding a problem and asking exploratory questions to get to grips with the issue at hand. Only then can measures be adopted to succeed in what you want to achieve.<\/p>\n<h3>Keeping people safe<\/h3>\n<p>Another example of taking a design-led approach to solving a problem involves decisions about gritting roads in winter. Historically, in Scandinavia, it was assumed that clearing roads should be the priority.<\/p>\n<p>However, when the data was explored, it was found that most accidents happen on pavements and underpasses, so local councils used this information to adjust their priorities and saw a dramatic drop off in accidents. Again, this goes to show the importance of understanding wider contexts to reveal insights that lead to improved decision-making.<\/p>\n<h3>Lessons to learn for the future<\/h3>\n<p>So, what can we learn from these examples? Certainly, a key barrier preventing innovations from reaching their potential is the push for answers too early on. More time should be spent on taking a bird\u2019s-eye view \u2013 are we doing the right thing? What obstacles can we foresee down the line? How can we make sure that we comply with regulations? These are all important questions to ask at the start, rather than at the end, of a project.<\/p>\n<p>And this approach must come from the top. Otherwise, folks handling delivery will be under pressure for quick solutions that are all too often sub-optimal.<\/p>\n<p><a href=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/building-diversity-in-construction\/113272\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inclusive and diverse teams<\/a> can help because different approaches and points of view can be considered. Diverse teams embed the mindset that not everyone\u2019s experiences are the same and this naturally drives more exploratory design.<\/p>\n<h3>Leveraging design to drive innovations forward<\/h3>\n<p>We need to be able to develop products, technology, systems and solutions that \u201cdo the right thing\u201d and don\u2019t have unintended detrimental consequences.<\/p>\n<p>Theoretically, design has the capacity to help with this but there is a need to move away from a small understanding of design and to think about using methods and techniques that are suited to the complexity of the problem at hand. We won\u2019t solve society\u2019s big issues using methods we\u2019ve used for simple challenges in the past or the methods that got us into this situation in the first place.<\/p>\n<p>Design needs to broaden its horizons and engage and borrow from other disciplines where handling complexity is integral to practice.<\/p>\n<p>Innovate UK KTN\u2019s Design Innovation Network will work with innovators, leveraging the potential of good design to drive products capable of addressing society\u2019s pressing challenges. Innovation is held back by bad design, and we are on a mission to reverse this and use good design to drive innovations forward.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dr Abi Hird<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-114945 alignright\" src=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/09\/Abi-Hird-Design-Innovation-Lead-at-Innovate-UK-KTN-300x300.jpg\" alt=\"Abi Hird\" width=\"274\" height=\"274\" srcset=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/09\/Abi-Hird-Design-Innovation-Lead-at-Innovate-UK-KTN-300x300.jpg 300w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/09\/Abi-Hird-Design-Innovation-Lead-at-Innovate-UK-KTN-150x150.jpg 150w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/09\/Abi-Hird-Design-Innovation-Lead-at-Innovate-UK-KTN-696x696.jpg 696w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/09\/Abi-Hird-Design-Innovation-Lead-at-Innovate-UK-KTN-420x420.jpg 420w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/09\/Abi-Hird-Design-Innovation-Lead-at-Innovate-UK-KTN.jpg 755w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><\/p>\n<p>Design innovation lead<\/p>\n<p>Innovate UK KTN<\/p>\n<p><a href=\"mailto:design@ktn-uk.org\" target=\"_blank\" rel=\"noopener noreferrer\">design@ktn-uk.org<\/a><\/p>\n<p><a href=\"http:\/\/www.ktn-uk.org\/design\/design-innovation-network\/\" target=\"_blank\" rel=\"noopener noreferrer\">ktn-uk.org<\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/KTNUK\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/ktnuk\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/knowledgetransfernetwork\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dr Abi Hird, design innovation lead at the Innovate UK Knowledge Transfer Network, discusses the importance of leveraging design principles when looking to achieve change and bring products and solutions to market.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[304],"tags":[145425,594,856,85860,574,172727,273],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-114925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-planning-construction-news","7":"tag-bim-today-september-2022","8":"tag-building-design","9":"tag-construction-technology","10":"tag-construction-video","11":"tag-data-management","12":"tag-featured","13":"tag-research-innovation"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Leveraging design to achieve real-world change<\/title>\n<meta name=\"description\" content=\"Dr Abi Hird, design innovation lead at the Innovate UK Knowledge Transfer Network, discusses the importance of leveraging design principles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/leveraging-design-to-achieve-real-world-change\/114925\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging design to achieve real-world change\" \/>\n<meta property=\"og:description\" content=\"Dr Abi Hird, design innovation lead at the Innovate UK Knowledge Transfer Network, discusses the importance of leveraging design principles when looking to achieve change and bring products and solutions to market\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/leveraging-design-to-achieve-real-world-change\/114925\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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