{"id":127526,"date":"2023-06-02T15:42:00","date_gmt":"2023-06-02T14:42:00","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=127526"},"modified":"2023-06-08T09:18:58","modified_gmt":"2023-06-08T08:18:58","slug":"how-can-construction-leaders-create-diversity-strategy-works","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/how-can-construction-leaders-create-diversity-strategy-works\/127526\/","title":{"rendered":"How can construction leaders create a diversity strategy that works?"},"content":{"rendered":"<h2>Senior employee experience consultant at <a href=\"https:\/\/workbuzz.com\/\" target=\"_blank\" rel=\"noopener\">WorkBuzz<\/a> Ian Barrow considers how a stronger diversity strategy can help improve the representation of women, BAME and LGBTQ+ identities in construction<\/h2>\n<p>Let\u2019s not sugar coat it: UK construction is an industry dominated by white men, and there is a lot that needs to be done to improve diversity, equality and inclusivity (DE&amp;I) in the sector.<\/p>\n<p>However, as well as being morally the right thing to do, it also makes smart business sense, as a larger pool of diverse talent is a simple solution to the ongoing skills shortage.<\/p>\n<p>But how do construction leaders even start to tackle such a mammoth, industry-wide challenge?<\/p>\n<p>The answer lies in following a few key steps, from having the right leadership team through to realising the DE&amp;I strategy \u2013 and each step has employee listening at its heart.<\/p>\n<p>In the UK, women make up just 15% of the construction workforce, with a mere 2% of these working onsite.<\/p>\n<p>Black, Asian and other Minority Ethnic (BAME) groups comprise just 6% of the workforce, with the same figure for employees with a disability.<\/p>\n<p>On top of this, 60% of LGBTQ+ construction workers have experienced homophobic or derogatory terms while at work.<\/p>\n<p><a href=\"https:\/\/www.ciob.org\/industry\/politics-government\/campaigns\/equality-diversity-inclusion\" target=\"_blank\" rel=\"noopener\">These figures from the Chartered Institute of Building<\/a> highlight the stark reality of working in construction \u2013 it\u2019s male, it\u2019s white, it\u2019s able-bodied, it\u2019s heterosexual, and anything else makes for an uncomfortable employee experience.<\/p>\n<p>Construction organisations that are more representative of UK society not only benefit their own employees, by giving everyone an equal chance to grow and excel, they\u2019re also more competitive, more robust, and more innovative. After all, with diversity comes new ideas and fresh approaches.<\/p>\n<h3>The starting point is to take a look at senior leadership:<\/h3>\n<ul>\n<li>Are they modern and forward-thinking, and do they lead with compassion and understanding?<\/li>\n<li>Are they representative of the diverse workforce you wish to build?<\/li>\n<\/ul>\n<p>Make sure the right people are in place, who can help nurture a new way of doing things.<\/p>\n<p>Secondly, DE&amp;I goals should have clear timeframes, highlighting where the business needs to get to in one, three and five years\u2019 time. These goals shouldn\u2019t just be about the numbers, such as how many women and BAME employees there need to be, but must address the organisational culture.<\/p>\n<ul>\n<li>What will the new culture \u2018look like\u2019?<\/li>\n<li>How will it make employees feel?<\/li>\n<li>How does the company\u2019s purpose and values fit with this new culture?<\/li>\n<\/ul>\n<p>It may be that everything needs stripping back and rebuilding, to ensure purpose, values and culture are aligned.<\/p>\n<p>To achieve a new, more inclusive culture, leaders must get under the bonnet of their existing culture and learn more about their people\u2019s views and opinions. After all, you need to understand where you\u2019re at in order to figure out how to get to where you\u2019re going.<\/p>\n<p>This is a learning process, and leaders must listen to their people in ways that provide actionable insights. Using engagement technology that provides quick and easy \u2018pulse surveys\u2019 for deskless workers to complete anonymously on their mobile devices, or at other touchpoints, is key.<\/p>\n<p>This allows the seamless, confidential gathering of diversity data and feedback about employee experiences, so leaders have answers to some<a href=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/why-are-we-failing-to-attract-young-people-and-women-in-construction\/116062\/\" target=\"_blank\" rel=\"noopener\"> important DE&amp;I questions<\/a>. How represented do workers feel? Have they witnessed instances of racism, sexism or homophobia? Do they feel a sense of community while at work?<\/p>\n<p>All that feedback can be pulled together, analysed, and turned into actions \u2013 including identifying \u2018at risk\u2019 groups and \u2018red flags\u2019 that may need urgent attention. The use of benchmarking can also help leaders to understand how they compare to similar organisations.<\/p>\n<p>Once you have an honest view of the company\u2019s current culture, an understanding of employee opinions, and clear goals in mind, it\u2019s time to create your diversity strategy. This is about getting the business to where it needs to be in manageable stages, so diversity gaps are overcome and the <a href=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/diversity-and-inclusion\/103895\/\" target=\"_blank\" rel=\"noopener\">culture becomes more welcoming and inclusive to all<\/a>.<\/p>\n<h3>Involving all employees is key to a long-term successful diversity strategy<\/h3>\n<p>When it\u2019s time to act on the diversity strategy, all employees must be involved in the plans and communicated with frequently so that they become engaged with the changes. It\u2019s crucial to continue giving employees a voice in how changes are implemented, so priorities are identified and everyone feels included and listened to.<\/p>\n<p>Some changes will take longer than others, especially when it comes to changing hearts, minds, behaviours and language, so realistic time frames should be set out.<\/p>\n<p>Finally, the strategy needs to be realised, and the continual gathering of feedback from employees on how progress is going plays a vital role. Has there been a cultural shift? Do employees feel a sense of belonging? And what more needs to be done?<\/p>\n<p>By ensuring employees are always listened to and the insights are actioned, the organisation will start to realise its DE&amp;I goals, and we can all start shaking \u2013 and reshaping \u2013 the construction industry\u2019s reputation and future.<\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Senior employee experience consultant at WorkBuzz Ian Barrow considers how a stronger diversity strategy can help improve the representation of women, BAME and LGBTQ+ identities in construction. <\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[285],"tags":[628,994,172727,993],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-127526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hr-skills-news","7":"tag-diversity","8":"tag-equality","9":"tag-featured","10":"tag-gender-pay-gap"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How can construction leads create a diversity strategy that works?<\/title>\n<meta name=\"description\" content=\"As 60% of LGBTQ+ construction workers report experiencing derogatory terms at work, Ian Barrow explains why a diversity strategy is needed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/how-can-construction-leaders-create-diversity-strategy-works\/127526\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can construction leaders create a diversity strategy that works?\" \/>\n<meta property=\"og:description\" content=\"As 60% of LGBTQ+ construction workers report experiencing derogatory terms at work, Ian Barrow explains why a diversity strategy is needed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/how-can-construction-leaders-create-diversity-strategy-works\/127526\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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