{"id":130394,"date":"2023-07-27T10:30:36","date_gmt":"2023-07-27T09:30:36","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=130394"},"modified":"2023-07-27T12:24:13","modified_gmt":"2023-07-27T11:24:13","slug":"a-brand-new-look-premier-guarantee-rebrand-revealed","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/building-control-news\/a-brand-new-look-premier-guarantee-rebrand-revealed\/130394\/","title":{"rendered":"There’s a new look for Premier Guarantee as their rebrand is revealed"},"content":{"rendered":"

A new logo, brand message and symbolism in Premier Guarantee’s rebrand capture the company’s development and values as they look forward<\/h2>\n

Structural warranty and building control provider Premier Guarantee have debuted their new rebrand, complete with a new logo, brand message and a helping hand from nature\u2019s greatest team player.<\/p>\n

The new image represents Premier Guarantee’s commitment to being a trusted, specialist extension of their customers\u2019 build process and team, working alongside home builders to provide expert, timely guidance whilst maintaining that friendly, personable touch.<\/p>\n

Whilst the new rebrand is exciting, Premier Guarantee assures customers that the company is still committed to their core values of providing structural warranties and being a trusted guide from design to completion.<\/p>\n

“All-round devoted service”<\/h3>\n

Jacki Goodman, Managing Director of Premier Guarantee, called the rebrand a perfect way to showcase the recent development of the company and the values it holds.<\/p>\n

She said: \u201cPremier Guarantee has always been about working side-by-side with developers and homebuilders to help them over the line during the construction process<\/a>.<\/p>\n

\u201cOur re-brand represents this collaborative, collective ethos perfectly. When a customer teams up with Premier Guarantee, they are adding expert specialists and an all-round devoted service to their own team.<\/p>\n

\u201cOur new look also reflects our stability and bright future, now being part of HSB UK and Ireland.\u201d<\/p>\n

\u201cThis is an exciting time to be involved with Premier Guarantee.”<\/p>\n

What does Premier Guarantee’s rebrand represent?<\/h3>\n

\"A<\/h4>\n

The logo \u2013 strength and trust<\/h4>\n

The new logo sees the introduction of the gold \u2018PG Shield\u2019; a symbol of strength, resilience and trust.<\/p>\n

Now capitalised, expressing pride and an even weight on the words \u2018Premier\u2019 and \u2018Guarantee\u2019, the bolder font expresses how the company\u2019s premium service is just as important as the trust it invokes.<\/p>\n

The company\u2019s instantly recognisable tagline \u2013 On Your Site, By Your Side<\/strong> \u2013 sits proudly
\nwithin the new logo.<\/p>\n

\"\"<\/p>\n

The message \u2013 teamwork, expertise and understanding<\/h4>\n

The new brand message \u2013 There is no such thing as alone when you belong to something bigger<\/strong> \u2013 draws to mind a spirit that Premier Guarantee customers will be accustomed to; teamwork and collaboration.<\/p>\n

The use of \u2018alone\u2019 is recognises the daunting nature of the build process, where you may feel ‘alone’, whilst \u2018belong\u2019 and \u2018bigger\u2019 draws on the idea that with the help of a wider network of expert support, your team is robust and on the path to success.<\/p>\n

To belong is to be comforted in the knowledge that you have backup from peers and that you are a welcome presence.<\/p>\n

Premier Guarantee pride themselves on being that helpful, friendly face on site.<\/p>\n

\u2018Bigger\u2019 draws to mind Premier Guarantee\u2019s history, trusted oversight and, now that they are a part of HSB, strength.<\/p>\n

The call to action is to the point \u2013 Your project. Our expertise. It\u2019s time to join forces<\/strong> \u2013 emphasising the benefit of combining Premier Guarantee\u2019s in-house expertise with their customers\u2019 teams<\/a>.<\/p>\n

\"\"<\/p>\n

The ant \u2013 nature\u2019s greatest teammate<\/h4>\n

In nature, the ant is the symbol of teamwork, diligence and construction. An obvious choice for Premier Guarantee’s rebrand to capture the message.<\/p>\n

Much like in the construction process, one ant can\u2019t thrive without the individual skill and support of the group it belongs to.<\/p>\n

When ants are alone they are vulnerable, but when they belong to something bigger, they are formidable<\/a>. When they join forces, they achieve great things.<\/p>\n

“Trustworthy, knowledgeable and experienced\u2019”<\/h3>\n

HSB UK and Ireland CEO Stephen Worrall added: \u201cPremier Guarantee\u2019s strong brand
\npresence in the latent defects market was one of the reasons that made them so attractive to HSB as an acquisition.<\/p>\n

\u201cThis re-brand further strengthens what many already think of when they think of Premier
\nGuarantee \u2013 trustworthy, knowledgeable and experienced.<\/p>\n

\u201cTogether, we will build on our strong products, technical expertise and customer service to
\nprovide a greater range of solutions to customers.\u201d<\/p>\n

Learn more about how Premier Guarantee can benefit your people and projects here.<\/a><\/strong><\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

A new logo, brand message and symbolism in Premier Guarantee’s rebrand capture the company’s development and values as they look forward.<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[306],"tags":[464,462],"stakeholder_rel_tag":[172501],"contributor_rel_tag":[],"class_list":{"0":"post-130394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-building-control-news","7":"tag-contributor-profile","8":"tag-structural-warranty","9":"stakeholder_rel_tag-premier-guarantee"},"acf":[],"yoast_head":"\nThere's a new look for Premier Guarantee as their rebrand is revealed<\/title>\n<meta name=\"description\" content=\"A new logo, brand message and 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