{"id":139496,"date":"2024-05-10T07:19:03","date_gmt":"2024-05-10T06:19:03","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=139496"},"modified":"2024-05-09T13:05:03","modified_gmt":"2024-05-09T12:05:03","slug":"yougov-previously-developed-land-new-housing","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/yougov-previously-developed-land-new-housing\/139496\/","title":{"rendered":"Poll shows strong public backing for housing on previously developed land"},"content":{"rendered":"<h2>New polling by <a href=\"https:\/\/yougov.co.uk\/\" target=\"_blank\" rel=\"noopener\">YouGov<\/a> has revealed that half of people who object to new housing in their local area would support them if the homes were affordable to people on average local incomes and built on previously developed land<\/h2>\n<p>41% said they did not want to see the construction of more homes close to where they live. That proportion fell to 20% if those homes were locally affordable.<\/p>\n<p>So-called \u2018affordable\u2019 housing, which can currently cost anything up to 80% of market rates, is usually anything but.<\/p>\n<h3><a href=\"https:\/\/www.cpre.org.uk\/%22%20\/\" target=\"_blank\" rel=\"noopener\">CPRE<\/a> is calling on the government to redefine affordable housing<\/h3>\n<p>The results of the poll show that this change would encourage many people to support developments to which they would previously have objected.<\/p>\n<p>The poll also showed an increase in support for new homes from 50% to 71% if they were built on <a href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/the-exposure-gap-can-the-brownfield-boom-be-sustained-without-the-talent\/139472\/\">brownfield land. <\/a><\/p>\n<h3>There are enough \u2018shovel-ready\u2019 brownfield sites in England for 1.2m new homes<\/h3>\n<p>Building them could provide people with genuinely affordable housing \u2013 close to where they already live, work and go to school \u2013 and protect the countryside at the same time.<\/p>\n<p>This is a major endorsement of the brownfield-first house building policy, which is critical to reducing the need to build on Green Belt land that could otherwise support nature restoration and other environmental benefits such as flood defences.<\/p>\n<p>Developments in the Green Belt have been shown to underdeliver on affordability, while research published by CPRE in 2023 showed social homes accounted for less than 5% of those built on Green Belt land.<\/p>\n<h3>The Green Belt should be protected to help tackle major environmental challenges<\/h3>\n<p>The Green Belt is the countryside next door for 30m people in the UK.<\/p>\n<p>It should be improved and protected to help us tackle the major environmental challenges we face, not covered with large, car-dependent \u2018executive\u2019 homes that local people neither want nor can afford.<\/p>\n<p>CPRE chief executive Roger Mortlock said: &#8220;The results of this poll tell us that people want new homes to be affordable for local people and built on brownfield sites. Both are possible with enough political will and we want to see all parties make strong pledges to deliver that.<\/p>\n<p>&#8220;We need to move away from the idea that people in the countryside are against development. They want the same things as everyone else: housing on a scale and at a cost that\u2019s appropriate for their local community that respects environmental limits.<\/p>\n<p>&#8220;Land is this country in a finite resource and our countryside is working harder than ever to meet the multiple environmental and social challenges we face. For new housing we should prioritise inner-city brownfield development, urban densification and regeneration of towns, delivering the homes we need today while safeguarding the countryside for future generations to enjoy.&#8221;<\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>New polling by YouGov has revealed that half of people who object to new housing in their local area would support them if the homes were affordable to people on average local incomes and built on previously developed land.<\/p>\n","protected":false},"author":21,"featured_media":139502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[304],"tags":[666,734,656],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-139496","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-planning-construction-news","9":"tag-brownfield","10":"tag-housing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Poll shows public backing for housing on previously developed land<\/title>\n<meta name=\"description\" content=\"Half of people who object to new housing locally would support them if the homes were affordable and built on previously developed land\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/yougov-previously-developed-land-new-housing\/139496\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poll shows strong public backing for housing on previously developed land\" \/>\n<meta property=\"og:description\" content=\"Half of people who object to new housing locally would support them if the homes were affordable and built on previously developed land\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/yougov-previously-developed-land-new-housing\/139496\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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