{"id":141541,"date":"2024-07-11T08:00:52","date_gmt":"2024-07-11T07:00:52","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=141541"},"modified":"2024-07-29T15:35:02","modified_gmt":"2024-07-29T14:35:02","slug":"raising-industry-standards-with-the-code-for-construction-product-information","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/raising-industry-standards-with-the-code-for-construction-product-information\/141541\/","title":{"rendered":"Raising industry standards with the Code for Construction Product Information"},"content":{"rendered":"

Steve Marr, UK compliance director for SIG, addresses the Code for Construction Product Information (CCPI) and its mission to standardise product descriptions in the construction industry<\/h2>\n

How carefully do you look at the information on your product labels<\/a>? What do words like \u2018soundproof,\u2019 \u2018dampproof\u2019 or \u2018fireproof\u2019 actually mean and how have these been tested?<\/p>\n

The Code for Construction Product information (CCPI)<\/a> was created to change the way the construction product manufacturing industry manages and provides information on their products.<\/p>\n

Its goal is to ensure clear, accurate, accessible, up-to-date and unambiguous product descriptions, encouraging a common understanding of acceptable terms and phrases to make it clear that the product will do what it claims and be able to make valid comparisons.<\/p>\n

Marketing promotion v industry standards<\/h3>\n

The challenge comes from balancing marketing objectives with industry accuracy.<\/p>\n

In a highly competitive market, the tendency to describe products as, for example, \u2018green\u2019 or \u2018non-toxic\u2019 is tempting but such language, when not contextualised or backed up with data, can be misleading.<\/p>\n

In this industry, accuracy must take precedence as misleading or even incorrect language can have devastating consequences.<\/p>\n

Lessons from Grenfell<\/h3>\n

Dame Judith Hackitt\u2019s Independent Review of the Building Regulations & Fire Safety<\/a>,\u00a0conducted after the Grenfell tragedy, along with the subsequent inquiry, highlighted the need to address marketing practises in the construction sector.<\/p>\n

The CCPI was established to guide manufacturers in providing reliable product information, giving users greater confidence in their buying decisions.<\/p>\n

Benefits of CCPI<\/h3>\n