{"id":150859,"date":"2025-05-06T10:18:14","date_gmt":"2025-05-06T09:18:14","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=150859"},"modified":"2025-05-06T10:18:14","modified_gmt":"2025-05-06T09:18:14","slug":"hbf-property-ladder-report-prospective-buyers-plummeted","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/hbf-property-ladder-report-prospective-buyers-plummeted\/150859\/","title":{"rendered":"HBF property ladder report says prospective buyers have plummeted"},"content":{"rendered":"<h2>The report, <a href=\"https:\/\/www.hbf.co.uk\/research-insight\/broken-ladder-2\/\" target=\"_blank\" rel=\"noopener\"><em>Broken Ladder: Stairway to Never<\/em><\/a>, says that several factors have reduced the number of people able to afford property<\/h2>\n<p>The Home Builders Federation (HBF) property ladder report investigates several aspects that have caused a drop in potential buyers.<\/p>\n<p>The key takeaway is that these circumstances are making buying a home simply unaffordable for a huge proportion of people.<\/p>\n<h3>Rising house prices and lack of support shown in HBF property ladder report<\/h3>\n<p>The rise in prices for both houses and mortgages are a key issue for many, with a lack of a current government support scheme exacerbating the issue.<\/p>\n<p>Affordable mortgage lending is also lacking, causing financial difficulties, and reaching a point where only the top 30% of earners are able to buy a home.<\/p>\n<p>A key remedy for the issue would be further government support for buyers, says the HBF property ladder report, as it is the first time in a long time that first-time buyers have no government initiative to assist them in buying a home.<\/p>\n<p>As a result, many people are on incomes that are affordable for a mortgage; however, they are unable to save up the money for a deposit due to increasing living costs while renting.<\/p>\n<p>The Help to Buy scheme is the government\u2019s most recent aid for buyers, which ended in 2022. In that year, a two-income household would need to be earning around \u00a325,000 per year each to afford a new home, at an average cost of \u00a3302,916.<\/p>\n<p>Now, the same two-income household will need to be earning more than \u00a337,000 each, locking out a quarter of buyers that would be able to afford the same home in 2022.<\/p>\n<h3>\u201cGovernment urgently needs to intervene\u201d<\/h3>\n<p>The HBF\u2019s report shows that the Help to Buy scheme mostly benefitted moderate-income households, with nearly all users earning below \u00a360,000. 85% were first-time buyers.<\/p>\n<p>The scheme also gained a 9% uplift on loans, reaching \u00a3718m, showing the scheme was profitable for the government as well.<\/p>\n<p>Therefore the HBF is proposing a similar scheme, with targeted equity loans for first-time buyers supporting deposits with government backed loans and funded partly by developer fees.<\/p>\n<p>The scheme will help access more affordable mortgage deals and allow moderate-income households to afford homes more easily at a time <a href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/housing-stock-2040\/139241\/\" target=\"_blank\" rel=\"noopener\">when increasing homeownership is crucial.<\/a><\/p>\n<p>Neil Jefferson, chief executive officer at HBF, said: \u201cThe lack of affordable mortgage availability and support for buyers has created a significant barrier between aspiring homeowners and their first step onto the ladder. For many, in particular young people. Homeownership is no longer just difficult; it is impossible without support.<\/p>\n<p>\u201cGovernment urgently needs to intervene and support buyers by establishing a new fair and targeted scheme to restore affordability and access to home ownership.<\/p>\n<p>\u201cSupporting buyers would not only provide a new generation with the benefits home ownership brings, but it would also directly lead to an increase in home building, creating jobs and boosting economies across the country.\u201d<\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A new HBF property ladder report releases information on the factors causing a downturn in potential home buyers.<\/p>\n","protected":false},"author":32,"featured_media":150865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[304],"tags":[666,908],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-150859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-planning-construction-news","8":"tag-affordable-housing","9":"tag-economy"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HBF property ladder report says prospective buyers have plummeted<\/title>\n<meta name=\"description\" content=\"A new HBF property ladder report releases information on the factors causing a downturn in potential home buyers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/hbf-property-ladder-report-prospective-buyers-plummeted\/150859\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBF property ladder report says prospective buyers have plummeted\" \/>\n<meta property=\"og:description\" content=\"A new HBF property ladder report releases information on the factors causing a downturn in potential home buyers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/hbf-property-ladder-report-prospective-buyers-plummeted\/150859\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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