{"id":152318,"date":"2025-06-20T08:04:50","date_gmt":"2025-06-20T07:04:50","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=152318"},"modified":"2025-06-17T14:20:51","modified_gmt":"2025-06-17T13:20:51","slug":"supporting-sustainable-profitable-growth-re-flows-new-cfo-will-brown","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/construction-software-news\/supporting-sustainable-profitable-growth-re-flows-new-cfo-will-brown\/152318\/","title":{"rendered":"Supporting sustainable, profitable growth \u2013 Re-flow\u2019s new CFO, Will Brown"},"content":{"rendered":"<h2>Re-flow are excited to welcome our new Chief Financial Officer, Will Brown. The appointment will aid us in our continued growth and help to strategically plan our future<\/h2>\n<p>Will started his finance journey in a small practice of chartered accountants, where he studied for his Association of Taxation Technicians (ATT) before qualifying as a chartered accountant with the Institute of Chartered Accountants in England and Wales (ICAEW). Will has since worked in both large corporate companies in industry as well as SMEs across a range of sectors and has a broad range of experience we are eager to learn from at Re-flow.<\/p>\n<p>Will explained, \u201cFor the last 10 years or so, I have focused on ambitious venture backed growth businesses where my own ambition combined with my broad skillset enables me to add a lot of value to scaling businesses, not just in finance, but operationally across the business.\u201d<\/p>\n<p>Before joining Re-flow, Will worked for Deloitte, who offer industry insights and audit, consulting, financial advisory, risk management and tax services.<\/p>\n<h3>How was your time at Deloitte?<\/h3>\n<p>\u201cDeloitte was great for my development and learning. I started out in the private markets audit team in London and as an \u2018experienced hire\u2019, I went straight in at a level where I was the key person that sits between the audit partner, the client, and the audit team itself. Ultimately though, I knew audit wasn\u2019t going to be the thing I wanted to do long term.<\/p>\n<p>&#8220;Fortunately, my timing at Deloitte coincided with them having established a high-growth service offering aimed at high-growth SMEs. Having worked for SMEs and in industry meant I was quickly able to have an impact and joined the senior leadership team. I\u2019m incredibly grateful for this opportunity at Deloitte as it opened up a line of work which I feel incredibly passionate about and still operate in today.\u201d<\/p>\n<h3>What made you want to join Re-flow?<\/h3>\n<p>\u201cHaving been the CFO for a number of businesses, Re-flow really stood out as something special. The product is exceptional and <a href=\"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/construction-software-news\/update-your-field-management-system-sticking-with-outdated-software-costs-more\/151464\/\" target=\"_blank\" rel=\"noopener\">adds real value to the customers who use it.<\/a> It is the type of product I would want to implement in my own business, and I therefore have a huge amount of conviction and belief in what we are doing and the opportunity ahead of us.<\/p>\n<p>&#8220;The other big standout area for me is the team. While it sounds like a clich\u00e9, I\u2019m a firm believer in the importance of culture and the elevated importance of it in a growth business. Mike and Lee have cultivated a very special environment, and the recent backing by Kester Capital has only amplified that.<\/p>\n<p>&#8220;The end result is a team of individuals who are passionate and motivated and it\u2019s a privilege to be a part of it. It would also be remiss of me not to mention the Devon aspect! Re-flow is based in Exeter and as someone who grew up in Devon, it is a unique opportunity to work for a growth business in the South West.\u201d<\/p>\n<h3>What were your first impressions of the company?<\/h3>\n<p>\u201cFrom the outset, Re-flow has led with transparency, positivity and energy. This didn\u2019t just start on my first day on the job, even at my first interview at the Re-flow offices, various team members who I didn\u2019t yet know, and despite not yet having secured the role, were taking the time to greet me by name!<\/p>\n<p>&#8220;Having now started, it is clear that Re-flow is a company with a solid foundation with a product that truly addresses the critical needs of its customers. There\u2019s a strong sense of accountability and momentum combined with ambition and alignment from the leadership, demonstrated by the recent backing by Kester Capital, which shows there is a real appetite for scaling.\u201d<\/p>\n<h3>What are your main goals at Re-flow and where do you see the finance team making the biggest impact?<\/h3>\n<p>\u201cMy immediate focus is on building a robust, scalable finance function that supports our growth and enables the whole team, while staying true to our values of reliability and innovation.<\/p>\n<p>&#8220;Longer term, I see finance playing a key role in shaping strategy, improving decision-making through better data, and supporting sustainable, profitable growth. With the backing of Kester Capital, we have an exciting journey ahead of us. Ultimately, I want the finance team to be seen as a trusted partner across the business; collaborative, forward-thinking, and focused on creating value for our customers and stakeholders.\u201d<\/p>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/re-flow.co.uk\/?utm_source=PBC+Today&amp;utm_medium=article_CFO+Announcement&amp;utm_campaign=CFO+Announcement_PBC+Today&amp;utm_id=CFO+Announcement\" target=\"_blank\" rel=\"noopener\">Learn more about Re-flow Field Management<\/a><\/h4>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Re-flow are excited to welcome our new Chief Financial Officer, Will Brown. The appointment will aid us in our continued growth and help to strategically plan our future. <\/p>\n","protected":false},"author":25,"featured_media":152319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172736],"tags":[464,172727,172742,172738],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-152318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-construction-software-news","8":"tag-contributor-profile","9":"tag-featured","10":"tag-field-management","11":"tag-field-management-software"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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