{"id":153920,"date":"2025-08-07T11:39:34","date_gmt":"2025-08-07T10:39:34","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=153920"},"modified":"2025-08-07T11:39:34","modified_gmt":"2025-08-07T10:39:34","slug":"worlds-first-internal-curing-concrete-additive-launched-in-uae","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/mmc-news\/worlds-first-internal-curing-concrete-additive-launched-in-uae\/153920\/","title":{"rendered":"World\u2019s first internal curing concrete additive launched in UAE"},"content":{"rendered":"<h2>Asian Paints\u2019 internal curing concrete additive could save a potential eight billion litres annually in the UAE<\/h2>\n<p>Designed specifically for curing concrete and plaster, the CureAssure additive uses unique polymers to deliver controlled and balanced hydration of concrete, minimizing stress and shrinkage.<\/p>\n<figure id=\"attachment_153924\" aria-describedby=\"caption-attachment-153924\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-153924 size-large\" src=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-1024x719.png\" alt=\"\" width=\"696\" height=\"489\" srcset=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-1024x719.png 1024w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-300x211.png 300w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-768x539.png 768w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-598x420.png 598w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-696x489.png 696w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-100x70.png 100w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints-610x428.png 610w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2025\/08\/Compressive-strength-graph-Asian-Paints.png 1045w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-153924\" class=\"wp-caption-text\">\u00a9 Asian Paints<\/figcaption><\/figure>\n<p>Asian Paints claims that the chloride-free <a href=\"https:\/\/static.asianpaints.com\/content\/dam\/ap-uae-revamp\/products\/exterior\/product-information-sheets\/asian-paint-curassure-set-file.pdf\" target=\"_blank\" rel=\"noopener\">CureAssure<\/a> is compatible with Portland cements, pozzolanic blends, and both water-reducing (WR) and set-retarding (SR) admixtures &#8211; though it recommends creating \u201ctrial mixes\u201d to gauge performance- and is recommended for:<\/p>\n<ul>\n<li>pumped concrete<\/li>\n<li>precast concrete<\/li>\n<li>high fluidity concrete<\/li>\n<li>highly durable concrete<\/li>\n<li>high strength concrete<\/li>\n<li>ready-mixed concrete<\/li>\n<li>and long-distance transport concrete<\/li>\n<\/ul>\n<p>The additive also meets globally recognised standards including ACI 308 guidelines for internal curing, ACI 318 structural durability provisions, ASTM C494\/C494M Type S, and EN 934-2 European admixture compatibility norms.<\/p>\n<h3>The internal curing concrete additive conserves water through more efficient hydration<\/h3>\n<p>\u201cWith CureAssure, we\u2019re not just launching a product; we\u2019re redefining a foundational step in construction. This innovation reflects our commitment to <a href=\"https:\/\/www.pbctoday.co.uk\/news\/energy-news\/concretes-carbon-footprint-problem-and-what-you-can-do-about-it\/151676\/\" target=\"_blank\" rel=\"noopener\">sustainable solutions<\/a> that work in the real world,\u201d said Joseph Eapen, CEO of Asian Paints.<\/p>\n<p>The additive boosts moisture retention through inherent water retention inside the concrete and removing the need for external curing process, agents or coatings. In the Middle East, the need for water during construction is often exacerbated by extreme temperatures, condensed project timelines and labour issues.<\/p>\n<p>Asian Paints estimates that the water saved through the use of CureAssure is 8bn litres per year, or equivalent to:<\/p>\n<ul>\n<li>3,200 Olympic-sized swimming pools<\/li>\n<li>Irrigation over 6,000 acres of desert farmland<\/li>\n<li>Monthly water needs of 450,000 households<\/li>\n<\/ul>\n<h3>\u201cRethinking curing from the inside out\u201d<\/h3>\n<p>Amit DasGupta, chief senior manager \u2013 Technology, AP Global, commented: \u201cRather than treating symptoms on the surface, we focused on solving the root cause, by embedding water availability directly where it\u2019s needed. The result is a more robust, reliable concrete structure, regardless of the environment it\u2019s placed in.\u201d<\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Asian Paints\u2019 internal curing concrete additive could save a potential eight billion litres annually in the UAE. <\/p>\n","protected":false},"author":25,"featured_media":153926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[942],"tags":[811,583,273,465],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-153920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mmc-news","8":"tag-concrete","9":"tag-construction-products","10":"tag-research-innovation","11":"tag-sustainable-construction"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>World\u2019s first internal curing concrete additive launched in UAE<\/title>\n<meta name=\"description\" content=\"Asian Paints\u2019 internal curing concrete additive could save a potential eight billion litres annually in the UAE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/mmc-news\/worlds-first-internal-curing-concrete-additive-launched-in-uae\/153920\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World\u2019s first internal curing concrete additive launched in UAE\" \/>\n<meta property=\"og:description\" content=\"Asian Paints\u2019 internal curing concrete additive could save a potential eight billion litres annually in the UAE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/mmc-news\/worlds-first-internal-curing-concrete-additive-launched-in-uae\/153920\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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