{"id":157140,"date":"2025-11-18T13:57:48","date_gmt":"2025-11-18T13:57:48","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=157140"},"modified":"2025-11-18T13:57:48","modified_gmt":"2025-11-18T13:57:48","slug":"from-data-to-dividends-turning-information-into-impact","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/construction-software-news\/from-data-to-dividends-turning-information-into-impact\/157140\/","title":{"rendered":"From data to dividends: turning information into impact"},"content":{"rendered":"

Will Brown, CFO at Re-flow, examines how choosing the right, data-driven management software could save your company millions<\/h2>\n

As the CFO of Re-flow, my job, quite simply, is to find value \u2013 not just to count it, but to create it.<\/p>\n

In finance, we\u2019re often seen as the gatekeepers of cost, but in growth businesses, a CFO has to be something more. We need to be a \u2018chief value architect\u2019.<\/p>\n

We don\u2019t just sign off budgets \u2013 we design the systems that turn every pound into ten more.<\/p>\n

Today, the most powerful tool we have for doing that is data. Not the kind of data buried in spreadsheets, but useful, actionable data that drives decisions, creates efficiencies, and makes a measurable difference.<\/p>\n

At Re-flow, I\u2019m fortunate that the product we ship enables businesses to do this: to unlock value through better workflows, better data, and better insights.<\/p>\n

Our software helps field-based organisations capture, structure, and use data in ways that directly translate into operational and financial performance.<\/p>\n

But software is only part of the story. The rest comes from culture, behaviour, and strategy.<\/p>\n

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The \u00a368m lesson<\/h3>\n

A look at one of the UK\u2019s major highways providers \u2013 Amey \u2013 helps illustrate the power of data-led operations.<\/p>\n

Amey\u2019s highways division is a model of integrated, data-driven management. One of their analytics projects, which focused on optimising work windows for strategic roads, saved National Highways \u00a368m on a single project<\/a>.<\/p>\n

That saving came from the carefully planned use of real-time field data.<\/p>\n

By linking operational data (exact timings and locations of tasks) with strategic scheduling, Amey could sequence work more intelligently and eliminate wasted downtime.<\/p>\n

It all sounds so simple, but maybe that\u2019s the penny that still needs to drop across the sector. Carefully strategising data, giving space to it, and respecting it can transform the health of any business.<\/p>\n

Another project in Cumbria, \u2018the UK\u2019s first carbon-neutral road improvement scheme<\/a>\u2019, cut carbon emissions by 43% and saved over \u00a33m \u2013 simply through smarter use of materials, logistics, and data-driven planning.<\/p>\n

By connecting operational, financial, and environmental data in one continuous thread, you are creating the blueprint of a truly modern business \u2013 one that works from an internal infrastructure that will become the norm and a keystone of success.<\/p>\n

The cultural challenge<\/h3>\n

Of course, technology alone doesn\u2019t deliver this transformation. The hardest part of becoming data-led isn\u2019t installing a system \u2013 it\u2019s building the right culture.<\/p>\n

It might be wise to recognise common pitfalls:<\/p>\n