{"id":164578,"date":"2026-08-10T14:12:02","date_gmt":"2026-08-10T13:12:02","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=164578"},"modified":"2026-08-11T08:16:52","modified_gmt":"2026-08-11T07:16:52","slug":"expert-interview-turning-european-policy-opportunity-modular-construction","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/mmc-news\/expert-interview-turning-european-policy-opportunity-modular-construction\/164578\/","title":{"rendered":"Expert interview: Turning European policy into opportunity for modular construction"},"content":{"rendered":"

An interview with Kellen\u2019s Alex van der Laan and James Hammersley about how the Modular Building Institute<\/a> is helping to solve issues in the European construction sector<\/h2>\n

Europe\u2019s construction sector is under growing pressure to deliver more housing, address persistent labour shortages, meet ambitious decarbonisation targets, and improve productivity. For the modular construction industry, these challenges present a major opportunity. They also highlight the need for coordinated representation in Brussels and a regulatory environment that allows modular companies to expand across European markets.<\/p>\n

The Modular Building Institute has retained Kellen, a Brussels-based firm, to support its European government affairs and industry representation efforts. Alex van der Laan and James Hammersley of Kellen are working with MBI members to identify their most pressing concerns, communicate the industry\u2019s value to European policymakers, and help shape policies that support modular construction.<\/p>\n

European leaders are starting to recognise the role modular construction can play<\/h3>\n

According to van der Laan and Hammersley, European leaders are increasingly aware of the role modular construction can play.<\/p>\n

\u201cModular construction is increasingly recognised as a solution to many of the challenges facing Europe\u2019s construction sector<\/a>,\u201d they said. \u201cIt is referenced in several European policy initiatives, including the Affordable Housing Plan and the Renovation Wave, as a practical means of delivering construction projects more efficiently.\u201d<\/p>\n

This recognition is beginning to extend beyond European Union institutions. National governments are also considering modular approaches as part of their housing and building renovation strategies.<\/p>\n

However, general support for modular construction does not automatically translate into policies that allow the industry to reach its full potential. MBI must continue raising awareness while advocating for rules that reflect the realities of off-site manufacturing in Europe.<\/p>\n

Overcoming a fragmented market<\/h3>\n

Although Europe is often described as a single market, construction remains heavily influenced by national and local regulations. That fragmentation creates one of the most significant barriers for modular companies<\/a> seeking to work across borders.<\/p>\n

Different building standards and technical requirements can prevent a modular building designed for one country from being used in another without costly modifications. Permitting and certification processes also vary, while qualifications recognised in one jurisdiction may not be accepted elsewhere.<\/p>\n

Transportation presents another challenge. Regulations governing oversized modules can differ considerably between countries, complicating delivery planning and increasing administrative burdens.<\/p>\n

\u201cFragmentation remains one of the biggest barriers to the growth of modular construction across Europe,\u201d van der Laan and Hammersley said. \u201cThe most visible challenge is the existence of different national building standards and requirements, meaning that a modular building designed for one Member State often cannot be placed on another market without significant modifications to comply with local rules.\u201d<\/p>\n

Recent EU initiatives, including the Construction Products Regulation and the Digital Product Passport, could improve harmonisation and transparency. Still, substantial obstacles remain before modular companies can take full advantage of the European Single Market.<\/p>\n

Watching policies beyond construction<\/h3>\n

Modular companies must also pay attention to policies that do not specifically mention modular construction. Decisions related to sustainable investment, industrial competitiveness, raw materials, workforce development, and the circular economy can have major consequences for the industry.<\/p>\n

One example is the EU Taxonomy, which classifies environmentally sustainable economic activities and helps direct financing toward green projects. Recognition of modular construction\u2019s environmental advantages could make the sector more attractive to investors.<\/p>\n

The forthcoming Circular Economy Act could also strengthen the business case for modular construction by supporting practices that reduce waste, reuse components, recover materials, and extend their useful lives.<\/p>\n

\u201cThese broader policy files may not mention modular construction directly, but they can significantly influence the commercial and regulatory environment in which the sector operates,\u201d van der Laan and Hammersley said.<\/p>\n

The modular industry therefore needs to engage with a wider range of policy discussions. Waiting until legislation directly names modular construction may mean waiting too long to influence its development.<\/p>\n

Turning member concerns into advocacy<\/h3>\n

Kellen\u2019s work on behalf of MBI in Europe begins with gathering information from companies operating in different countries and market sectors. The MBI Europe Working Group will provide a dedicated forum for members to discuss how regulations, standards, and administrative requirements affect their businesses.<\/p>\n

Early conversations have already identified three primary areas of focus: greater harmonisation through common European standards, lower administrative burdens for compliance and certification, and stronger recognition of modular construction as a solution to Europe\u2019s housing, sustainability, productivity, and competitiveness challenges.<\/p>\n

\u201cIn practical terms, Kellen\u2019s role is to gather member insights, identify common challenges across markets, and translate those concerns into a coordinated advocacy strategy aimed at ensuring European legislation supports rather than hinders the sector\u2019s development,\u201d van der Laan and Hammersley said.<\/p>\n

A coordinated strategy allows MBI to identify issues that affect multiple European members rather than focusing only on isolated national or company-specific concerns. It also gives the industry a stronger foundation for long-term engagement with policymakers.<\/p>\n

The need for a collective voice<\/h3>\n

Individual companies can explain how regulations affect their operations, while national organisations can represent members within their own countries. Many of the industry\u2019s largest challenges, however, require action at the European level.<\/p>\n

Harmonising standards, reducing cross-border barriers, and improving the Single Market cannot realistically be accomplished by individual companies acting independently.<\/p>\n

\u201cThese issues require a credible and recognised European-level industry voice that can engage consistently with policymakers across multiple legislative files and over long periods of time,\u201d van der Laan and Hammersley said.<\/p>\n

Through MBI, European companies gain an established platform, greater visibility, access to international expertise, and the ability to advocate collectively. That representation can help policymakers understand the industry before regulations are finalised, rather than forcing companies to react after new requirements are already in place.<\/p>\n

Establishing modular construction as a European industry<\/h3>\n

The larger goal is to establish modular construction as a recognised European industry rather than simply an alternative method of delivering individual projects.<\/p>\n

\u201cThe greatest opportunity is not simply to reposition modular construction, but to establish the sector as a recognised European industry in its own right,\u201d van der Laan and Hammersley said.<\/p>\n

Doing so will require the industry to clearly demonstrate its ability to deliver high-quality buildings faster, more sustainably, and with greater productivity. It must also explain the conditions needed for success, including harmonised rules, proportionate regulations, and formal recognition of off-site manufacturing.<\/p>\n

Continuing the conversation in Amsterdam<\/h3>\n

Van der Laan and Hammersley will discuss these issues during their presentation, \u201cMBI Europe: Turning European Policy into Industry Opportunity,\u201d at the 2026 World of Modular Europe conference<\/a> in Amsterdam, 12-14 October.<\/p>\n

The session will examine the policies shaping Europe\u2019s modular construction market, the advocacy priorities emerging from MBI\u2019s work in Europe, and the importance of maintaining a strong industry presence in Brussels. Attendees will also learn how policy developments could affect their businesses and how they can become involved in MBI\u2019s European advocacy efforts.<\/p>\n

The presentation will be especially valuable for professionals working in executive leadership, corporate strategy, business development, public affairs, and market expansion. The conference will also allow companies to compare challenges, exchange best practices, and build relationships with peers from across Europe.<\/p>\n

\u201cPerhaps most importantly, the event creates opportunities for companies to identify common challenges, exchange best practices, and build the relationships that are essential for developing a stronger and more influential modular construction sector across Europe,\u201d van der Laan and Hammersley said.<\/p>\n

Europe\u2019s housing, workforce, sustainability, and productivity challenges will not be solved through conventional construction alone. Modular construction can become an important part of the solution, but the industry must speak clearly and collectively about both its capabilities and its needs. MBI\u2019s growing presence in Brussels represents an important step toward turning European policy into lasting industry opportunity.<\/p>\n

\"\"<\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

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