{"id":164594,"date":"2026-08-11T09:37:05","date_gmt":"2026-08-11T08:37:05","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=164594"},"modified":"2026-08-11T09:37:05","modified_gmt":"2026-08-11T08:37:05","slug":"1-in-8-new-build-homes-remain-unsold-after-six-months-research-finds","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/1-in-8-new-build-homes-remain-unsold-after-six-months-research-finds\/164594\/","title":{"rendered":"1 in 8 new build homes remain unsold after six months, research finds"},"content":{"rendered":"

Research by Octane Capital has found that new build homes are spending longer on the market as developers resist unnecessary price reductions and instead look to protect scheme values<\/h2>\n

The research examined a representative sample of more than 1,100 live new build property listings across England<\/a>, assessing how long homes had been on the market before comparing the findings to the wider stock of new-build homes currently available for sale.<\/p>\n

It also examined the proportion of listings that had seen an asking price reduction.<\/p>\n

Jonathan Samuels, CEO of Octane Capital, commented: \u201cThe immediate assumption is often that if new build homes aren’t selling quickly, developers will simply reduce prices, but in reality that’s often the last option they want to consider.<\/p>\n

\u201cEvery discount comes straight off the bottom line and, after several years of planning, construction and rising build costs<\/a>, protecting profitability has become more important than ever.\u201d<\/p>\n

Over 25% of new build homes remain unsold for more than three months<\/h3>\n

The research shows that more than a quarter (25%) of new build homes have been on the market for longer than three months.<\/p>\n

More notably, one in eight (13%) have now been searching for a buyer for more than six months, whilst 4% have remained on the market for over a year.<\/p>\n

Applied across England’s estimated 34,831 new build homes currently for sale, this suggests that around 4,400 completed new build properties have now spent more than six months on the market.<\/p>\n

Why aren\u2019t developers discounting unsold properties?<\/h3>\n

Despite this extended selling period, relatively few developers appear willing to discount. Just 14.5% of all new build homes currently for sale have seen an asking price reduction, suggesting many are choosing to extend the sales period rather than accept lower offers that could erode scheme profitability.<\/p>\n

Whilst this approach can help protect gross development values and overall returns, it also means capital remains tied up within completed developments for longer, delaying its recycling into future schemes.<\/p>\n

Developer exit finance is growing in importance<\/h3>\n

As a result, developer exit finance is becoming an increasingly important part of the development lifecycle.<\/p>\n

By allowing developers to refinance completed schemes, repay development facilities and release working capital, it provides the breathing space needed to continue marketing properties without unnecessary pressure to discount simply to meet loan maturities.<\/p>\n

\u201cMany developers would rather give themselves additional time to sell than unnecessarily erode the value of a scheme, particularly where market conditions remain relatively stable, and buyer demand is still there,\u201d said Samuels.<\/p>\n

\u201cThat’s why developer exit finance has become increasingly important. It provides developers with the breathing space to refinance completed schemes, release capital and continue selling without the pressure of having to accept lower offers simply to satisfy an approaching loan maturity.\u201d<\/p>\n

He concluded: \u201cUltimately, it’s about giving developers greater control over the final stage of a project, helping them maximise value whilst putting themselves in a stronger position to move on to their next opportunity.\u201d<\/p>\n

Key takeaways<\/h4>\n
    \n
  • More than a quarter (25%) of new build homes have been on the market for longer than three months<\/li>\n<\/ul>\n
      \n
    • More notably, one in eight (13%) have now been searching for a buyer for more than six months, whilst 4% have remained on the market for over a year<\/li>\n<\/ul>\n
        \n
      • Despite this extended selling period, relatively few developers appear willing to discount. Just 14.5% of all new-build homes currently for sale have seen an asking price reduction, suggesting many are choosing to extend the sales period rather than accept lower offers that could erode scheme profitability<\/li>\n<\/ul>\n
        \n<\/div>","protected":false},"excerpt":{"rendered":"

        new build homes are spending longer on the market as developers resist unnecessary price reductions and instead look to protect scheme values.<\/p>\n","protected":false},"author":37,"featured_media":164595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[304],"tags":[908,283,173245],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-164594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-planning-construction-news","8":"tag-economy","9":"tag-finance","10":"tag-new-homes"},"acf":[],"yoast_head":"\n1 in 8 new build homes remain unsold after six months<\/title>\n<meta name=\"description\" content=\"New build homes are spending longer on the 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