{"id":164756,"date":"2026-08-17T14:20:08","date_gmt":"2026-08-17T13:20:08","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=164756"},"modified":"2026-08-17T14:20:08","modified_gmt":"2026-08-17T13:20:08","slug":"ai-in-construction-why-aec-firms-need-ai-that-fits-existing-workflows","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/ai-in-construction-why-aec-firms-need-ai-that-fits-existing-workflows\/164756\/","title":{"rendered":"AI in construction: Why AEC firms need AI that fits existing workflows"},"content":{"rendered":"<h2>AI adoption in construction isn\u2019t about resistance to innovation \u2013 it\u2019s about whether AI fits existing workflows. Usman Shuja, CEO Bluebeam, chief division officer Build &amp; Construct, Nemetschek Group, shares three lessons from more than 2,000 AEC firms that tested Bluebeam Max<\/h2>\n<p>Before we launched <a href=\"https:\/\/www.bluebeam.com\/bluebeam-max\/\" target=\"_blank\" rel=\"noopener\">Bluebeam Max<\/a>, our premium offering that is powered by AI and expands the power of Bluebeam Revu, more than 2,000 firms used it in beta. I\u2019d like to tell you we handed them a finished product. What really happened is closer to the reverse: they handed us an education. Most of that education was about what doesn\u2019t work. In construction specifically: telling builders their workflow is wrong. Telling them the new tool is the future. Telling them anything, really, that they didn\u2019t ask for.<\/p>\n<p>AEC firms don\u2019t run on 2% margins because they\u2019re slow to embrace innovation. They run on 2% margins because the value chain is structured that way. Risk tolerance is a luxury their P&amp;Ls don\u2019t allow.<\/p>\n<p>That\u2019s the room AI is walking into. Not a room of skeptics, but a room of operators who can\u2019t afford to be wrong.<\/p>\n<p>Our <a href=\"https:\/\/www.bluebeam.com\/resources\/ebooks\/aec-tech-outlook-2026\/\" target=\"_blank\" rel=\"noopener\">2026 AEC Technology Outlook<\/a> found 27% of firms using AI in their workflows. I\u2019ve watched people in tech read the other 73% as resistance. They\u2019re reading it wrong. Those firms aren\u2019t refusing AI; they\u2019re waiting for AI that doesn\u2019t ask them to relearn their jobs.<\/p>\n<p>The beta made three conditions plain \u2013 not because we set out to prove a thesis, but because the firms who got the most out of Bluebeam Max kept showing us the same things. What follows isn\u2019t my opinion, but what <a href=\"https:\/\/press.bluebeam.com\/2026\/05\/bluebeam-max-launches-globally-bringing-ai-powered-productivity-to-aec-teams-everywhere\/\" target=\"_blank\" rel=\"noopener\">more than 2,000 beta users<\/a> did with the product before we ever launched it.<\/p>\n<h3>1. It has to live where the work already lives<\/h3>\n<p>The top barrier to <a href=\"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/construction-technology-news\/artificial-intelligence-ai-in-building-enter-the-new-era-of-transformation\/159029\/\" target=\"_blank\" rel=\"noopener\">digital adoption<\/a> in our survey wasn\u2019t cost. It was integration complexity \u2013 ahead of budget, leadership buy-in and skills gaps.<\/p>\n<p>That tracks with every customer meeting I sit in. Nobody is asking for another tool; they\u2019re asking for the tools they already have to do more.<\/p>\n<p>Martin-Harris Construction is a Las Vegas construction management firm that ENR ranks among the top contractors in the West. Their projects span multifamily, industrial, educational, health care and high-rise work \u2013 which means their preconstruction team lives inside revision cycles.<\/p>\n<p>During the Bluebeam Max beta, they used <a href=\"https:\/\/www.bluebeam.com\/bluebeam-max\/\" target=\"_blank\" rel=\"noopener\">Smart Overlay and Smart Review<\/a> to compare drawing revisions for pricing and impact analysis across both design and construction. Not a new workflow. Their existing workflow \u2013 revision comparison \u2013 with the manual hunting removed.<\/p>\n<p>James Miranda, their director of preconstruction, <a href=\"https:\/\/press.bluebeam.com\/2026\/05\/bluebeam-max-launches-globally-bringing-ai-powered-productivity-to-aec-teams-everywhere\/\" target=\"_blank\" rel=\"noopener\">described the value<\/a> as the ability to \u201cinstantly see what\u2019s changed and where to focus.\u201d<\/p>\n<p>That phrase is worth sitting with. He didn\u2019t say the AI replaced anyone\u2019s judgment. He said it pointed the judgment at the right sheet.<\/p>\n<h3>2. It has to earn trust before it asks for data<\/h3>\n<p>This one is harder, because trust isn\u2019t a feature. You can\u2019t ship it. You can only behave your way toward it.<\/p>\n<p>The firms not yet using AI keep naming the same concerns: who owns the data, how compliance works, how to make sure AI isn\u2019t used irresponsibly. These aren\u2019t paranoid concerns; they are the correct concerns. The legal frameworks for AI accountability haven\u2019t caught up with the products, and a contractor who carries liability at the end of a project is right to ask who carries it alongside them.<\/p>\n<p>I have an obvious stake in saying this. Bluebeam benefits if contractors trust software with their data. But the trust problem is real whether or not I\u2019m the one pointing at it.<\/p>\n<p>The way through it isn\u2019t promises but architecture. Bluebeam Max is built so the heavy lifting happens inside Bluebeam, and only the cleaned, restricted information moves beyond it.<\/p>\n<p>A customer in our beta program told us they trust Bluebeam more than they trust the underlying language model \u2013 not because the model is bad, but because they know what we do with their work, and they\u2019re not yet sure what anyone else does. That\u2019s not a comment I would have predicted. It\u2019s also the only kind of trust that compounds.<\/p>\n<p>Steve McElwee, director of construction at Foresight Custom Homes, <a href=\"https:\/\/www.bluebeam.com\/bluebeam-max\/\" target=\"_blank\" rel=\"noopener\">put the practical version of this well<\/a> having AI review the drawings alongside your own process \u2013 not instead of it \u2013 is what lets you bid with confidence that nothing slipped through. He called it \u201ca gamechanger for preconstruction.\u201d<\/p>\n<h3>3. It has to give time back \u2013 not take attention<\/h3>\n<p>I have a rule, internally, for any AI feature we ship: if it doesn\u2019t return time, it shouldn\u2019t exist. Not improve productivity. Return time. Hours, off the calendar, that the user can spend somewhere else.<\/p>\n<p>KPFF\u2019s Los Angeles civil office \u2013 a civil and structural engineering firm \u2013 <a href=\"https:\/\/www.nemetschek.com\/en\/news-media\/nemetschek-group-advances-ai-powered-construction-workflows-bluebeam-max\" target=\"_blank\" rel=\"noopener\">used the beta to streamline day-to-day design tasks<\/a>. Not a moonshot so much as the daily stuff: the repetitive markups, the drawing prep, the manual effort that fills the gaps between actual engineering.<\/p>\n<p>That\u2019s the work <a href=\"https:\/\/www.bluebeam.com\/bluebeam-max\/\" target=\"_blank\" rel=\"noopener\">Magic Markups<\/a> kills \u2013 duplicate a markup across material types, convert between measurement types, offset parallel lines CAD-style, all without leaving Revu. <a href=\"https:\/\/support.bluebeam.com\/revu\/how-to\/drawing-stitching.html\" target=\"_blank\" rel=\"noopener\">Stitching<\/a> combines long corridor drawings into a single continuous view, which matters enormously if you\u2019re a civil engineer and your project is 4 miles long.<\/p>\n<p>And Bluebeam Max\u2019s <a href=\"https:\/\/aecmag.com\/collaboration\/bluebeam-brings-ai-powered-workflows-to-revu\/\" target=\"_blank\" rel=\"noopener\">integration with Anthropic\u2019s Claude<\/a> \u2013 via MCP, the Model Context Protocol \u2013 lets a Revu user write natural-language prompts for things that used to require either deep software expertise or an afternoon of clicking. One beta user reported saving four to six hours a month on bookmarking and page labelling alone.<\/p>\n<p>Our head of product, Luke Prescott, <a href=\"https:\/\/www.enr.com\/articles\/63085-bluebeam-releases-max-capabilities-expands-revu\" target=\"_blank\" rel=\"noopener\">describes what we kept seeing in the beta<\/a> customers taking the tooling they already had and suddenly getting much more out of it. That\u2019s the whole philosophy in one observation. We didn\u2019t hand 2,000 people a new job. We handed them their old job, shorter.<\/p>\n<h3>The unglamorous version<\/h3>\n<p>I won\u2019t tell you Bluebeam Max is going to disrupt construction. The word disrupt has done enough damage. What I\u2019ll say is that the early adopters feedback we kept hearing wasn\u2019t \u201cthis is interesting.\u201d It was \u201cthis is what I needed last month.\u201d<\/p>\n<p>The temptation, always, is to lead with the vision. I believe AI will eventually run entire operations. I also believe the way you get there is by removing 20 minutes from one estimator\u2019s day. Then another 20. Then another. Vision without those baby steps is just a press release.<\/p>\n<p>The firms in our beta program weren\u2019t customers, exactly. They were co-architects \u2013 the ones telling us what works and what doesn\u2019t, in production, on real projects. That feedback loop is the actual product. The software follows.<\/p>\n<p>I have immense gratitude for everyone in this industry who has trusted us to carry a little less for them. We do not take that lightly.<\/p>\n<p><em>*Please note, this is a commercial profile.<\/em><\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>AI adoption in construction isn\u2019t about resistance to innovation \u2013 it\u2019s about whether AI fits existing workflows, says Nemetschek.<\/p>\n","protected":false},"author":37,"featured_media":164758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172736,141293],"tags":[172725,464,173389,172727],"stakeholder_rel_tag":[172487],"contributor_rel_tag":[],"class_list":{"0":"post-164756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-construction-software-news","8":"category-digital-construction-news","9":"tag-artificial-intelligence","10":"tag-contributor-profile","11":"tag-digital-construction-today-september-2026","12":"tag-featured","13":"stakeholder_rel_tag-nemetschek"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - 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