{"id":29852,"date":"2017-01-18T12:09:42","date_gmt":"2017-01-18T12:09:42","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=29852"},"modified":"2017-05-11T15:36:50","modified_gmt":"2017-05-11T14:36:50","slug":"generative-design-creates-quality","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/bim-news\/generative-design-creates-quality\/29852\/","title":{"rendered":"Generative design focuses on aesthetics and performance to create quality"},"content":{"rendered":"<h2>Rachel Waite, Business Development Manager, FenestraPro discusses the importance of performance led generative design for AEC<\/h2>\n<p>Architecture is about providing a sense of place, a comfortable setting to live, work or play. It\u2019s also about how a building fits into its context, how the elevation and shape relate. Building performance is also an important consideration \u2013 how do you achieve an architectural solution by adding additional criteria such as controlling heat losses and heat gains, while also maximising natural daylight?<\/p>\n<h3>BIM brings new opportunities to design<\/h3>\n<p>Advances in Building Information Modelling (BIM) present massive opportunities for performance considerations to be married to the aesthetic. The emergence of computational design in manufacturing has shown a way that design options can be presented and refined based on set goals. FenestraPro is taking this approach into the AEC industry and providing a solution focused on performance led generative design, which uses selected performance goals to explore permutations of the design solution to find the best option to meet the aesthetic requirement.<\/p>\n<p>Imagine automatically generating different design outcomes based on performance requirements while having instantaneous feedback from different perspectives, including the aesthetic, to produce the most optimised design solution available. In simple terms, the concept of generative design is like finding directions in Google Maps \u2013 it allows you to choose from different \u201croutes\u201d to your final (design) destination without compromising on where your planned arrival is, or how to get there.<\/p>\n<h3>FenestraPro<\/h3>\n<p><a href=\"https:\/\/www.pbctoday.co.uk\/news\/bim-news\/fenestrapro-premium-revit-facade-performance-software\/28392\" target=\"_blank\" rel=\"noopener noreferrer\">FenestraPro<\/a> utilises this concept by allowing the user to explore different options on how to get to the desired place they want to get to from a design standpoint, while optimising fa\u00e7ade design. In both the conceptual design environment and the project environment, FenestraPro dynamically proposes design alternatives based on user defined energy requirements. It is a unique application that operates within Revit as a modeless add-in, reading directly from the model and generating the design solution on the model.<\/p>\n<p>Optimal design solutions including glazing arrangements and shading design are created and written back to the model dynamically and intuitively. Further development will see the introduction of more sophisticated shading devices, as well as introducing defined alternatives for glazing and shading to meet pre-defined performance criteria in the project environment.<\/p>\n<p>The concept of generative design is changing the world of design by saving time through the generation of multiple ideas, along with performance-based options, boosting creativity by exploring additional design options, and preventing expensive changes thereby saving time and cost. FenestraPro is leading the way in performance led generative design for AEC and enabling the designer to create better performing buildings to meet the aesthetic intent.<\/p>\n<table style=\"background-color: #f37021; border-color: #F37021;\">\n<tbody>\n<tr style=\"height: 25.5555px;\">\n<td style=\"height: 25.5555px;\">\u201cModelling and simulation are an important way to evaluate facade performance. Effective design tools should evaluate accurately, but more importantly should speed up and simplify the design process, so that it becomes affordable for the design firm and easier for designers of all technical abilities to carry it out. Tools that provide rapid generation of design alternatives become the key to this comprehensive, affordable design approach.\u201d<\/p>\n<p><em>Adam Simmons \u2013 Regional BIM Manager, Gensler, Washington DC.<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Rachel Waite<\/strong><\/p>\n<p>Business Development Manager<\/p>\n<p>FenestraPro<\/p>\n<p>rwaite@fenestrapro.com<\/p>\n<p><a href=\"http:\/\/www.fenestrapro.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.fenestrapro.com<\/a><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/fenestrapro\" target=\"_blank\" rel=\"noopener noreferrer\">@fenestrapro<\/a><\/p>\n<p>Please note: this is a commercial profile<\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Rachel Waite, Business Development Manager, FenestraPro discusses the importance of performance led generative design for AEC<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[305],"tags":[428,576,703,464,625],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-29852","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-bim-news","7":"tag-bim","8":"tag-bim-software","9":"tag-bim-today-february-2017","10":"tag-contributor-profile","11":"tag-revit"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generative design focuses on aesthetics and performance to create quality<\/title>\n<meta name=\"description\" content=\"Rachel Waite, Business Development Manager, FenestraPro discusses the importance of performance led generative design for AEC\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/bim-news\/generative-design-creates-quality\/29852\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative design focuses on aesthetics and performance to create quality\" \/>\n<meta property=\"og:description\" content=\"Rachel Waite, Business Development Manager, FenestraPro discusses the importance of performance led generative design for AEC\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/digital-construction-news\/bim-news\/generative-design-creates-quality\/29852\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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