{"id":61006,"date":"2019-07-30T12:28:10","date_gmt":"2019-07-30T11:28:10","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=61006"},"modified":"2021-08-04T15:02:24","modified_gmt":"2021-08-04T14:02:24","slug":"social-value-construction","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/social-value-construction\/61006\/","title":{"rendered":"Constructing the value of social impact"},"content":{"rendered":"<h2>Chris Farrell, managing director of <a href=\"https:\/\/impactreporting.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Impact Reporting<\/a> discusses the importance of reporting on social value in the construction sector<\/h2>\n<p>Social value is often generated by construction firms funding charitable projects, launching a foundation, organising volunteering projects and introducing sustainability initiatives.<\/p>\n<h3>Social investment<\/h3>\n<p>\u2018Social value\u2019 and \u2018social investment\u2019 have become buzz words within the construction sector as more and more firms have a growing awareness that they need defined social, environmental and sustainability goals.<\/p>\n<p>The frameworks and methodologies associated with social impact measurement may differ between organisations and sectors, however some key themes are pertinent across all sectors. For example, analysing common inputs \u2013 money invested in charities, time spent volunteering, or trees planted \u2013 is often balanced with common outputs \u2013 jobs created, lives saved, and carbon emissions prevented.<\/p>\n<p>Social value is often calculated as a &#8216;Social Return-on-Investment\u2019 (sROI), which relates to the perceived societal value of an organisation&#8217;s impact. It is important to be aware of the qualitative data \u2013 the narratives and experiences \u2013 that also exist. These are often overlooked but are an effective way of contextualising your impact and humanising reporting about your <a href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/procurement-trends-report\/58760\/\" target=\"_blank\" rel=\"noopener noreferrer\">corporate social responsibility<\/a> (CSR.)<\/p>\n<h3>Capturing accurate data<\/h3>\n<p>CSR is drastically influencing business behaviour in the construction sector and increasingly being seen as an effective and responsible strategy for setting organisations apart. This is reinforced by the expectations of consumers and employees and their ever-growing want to engage in pro-social initiatives. However, to get to a point where you are truly trusted by prospective customers and seen as a desirable employer, the clear measuring and reporting of your impact is imperative.<\/p>\n<p>Employees need to understand why they are engaging in a social or environmental project and whether the outcomes have contributed towards the business\u2019s purpose. They want and expect transparency. It\u2019s important to reflect on your current business behaviours to understand if all stakeholders are working towards a common goal and if your CSR budget is being allocated efficiently.<\/p>\n<p>How social impact is recorded, analysed and reported is just as important as how it is created \u2013 the information you get out is only as good as the data you put in.<\/p>\n<p>Updating and quantifying data live is crucial. It\u2019s already standard practice for HR, sales and financial data to be captured robustly and accurately in real-time \u2013 and now the norms for social value data capture are catching up. Google Analytics, Xero, SalesForce, and intranet systems are all updated live, and reports can be gathered at the click of a button, without the hassle of manually compiling data from multiple sources. In short, having all social value data feeding into one central database is advantageous as it allows for regular updates.<\/p>\n<h3>The benefits to firms<\/h3>\n<p>It\u2019s important to make the analysis of your social responsibility an ongoing requirement, and refrain from solely relying on an annual report. Modern software is making this not just possible, but practical, taking in feeds from CRMs and intranets and calculating social value in real-time.<\/p>\n<p>Construction firms must ensure their organisational purpose \u2013 rather than monetary metrics \u2013 drives their CSR strategy. All forms of CSR activity should be encouraged, however, if you only invest exclusively in activities that produce a high ROI you are in danger of ignoring other projects that may be more valuable in the long run or provide a broader range of benefits to society.<\/p>\n<p>It\u2019s easy to pay lip-service to social value and not be truly committed, however eventually your stakeholders will see through this. The real and rewarding challenge comes when you take control of the agenda, using strong figures to support your decisions.<\/p>\n<p>Driving with purpose-first means that decisions reflect the preference of the end-user or community you want to help, rather than the needs or whims \u2013 or indeed quotas \u2013 of the executives. To truly understand whether you are making a difference in communities, you need more than high-level figures; you need stories driven by real people.<\/p>\n<h3>Reaching the right goals<\/h3>\n<p>Quantifying social value in an accurate and consistent way is key for all organisations. Aligning to and supporting the Sustainable Development Goals (SDGs) \u2013 17 global goals set by the UN in 2015 \u2013 is a straightforward and ethical way of benchmarking the impact of many value-based businesses. These are a blueprint to achieve a more sustainable future and address global challenges related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice.<\/p>\n<p>Aligning to the UN\u2019s SDGs because of their worldwide and future-proofed applicability is important. Organisations track and report their pro-social and pro-environmental activities according to which SDGs they contribute towards \u2013 to provide structure and help employees understand the greater goals they are helping to achieve.<\/p>\n<p>Indeed, given the vast array of activities that organisations can carry out, it is not surprising that many of these cannot be understood in simply monetary terms. To focus strictly on this approach, and to exclusively report on quantitative data, organisations are missing an opportunity to truly understand the scope of their impact. It\u2019s about the long-term difference an organisation is making to the lives of real people and environmental sustainability.<\/p>\n<h3>The power of social investment<\/h3>\n<p>Social value aids construction firms by making them more efficient and leads to higher engagement amongst employees. Delivering social investment initiatives are crucial for businesses which impact on the environment and society. It will be an interesting journey ahead as CSR becomes increasingly central to the success of the financial sector.<\/p>\n<p>Demonstrating a social impact is not a legal obligation for all sectors but that doesn\u2019t mean construction organisations shouldn\u2019t celebrate the good work they do. We\u2019re at the beginning of monitoring and truly understanding the value of <a href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/pagabo-social-value\/55087\/\" target=\"_blank\" rel=\"noopener noreferrer\">social impact<\/a> but with the ease of access, and cost-effectiveness of digital media, this behaviour is becoming commonplace across almost all construction firms regardless of size.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3>Ten top tips to create social value buy-in:<\/h3>\n<ol>\n<li><strong> Letting employees choose charities<\/strong> \u2013 While having a \u2018charity of the year\u2019 is the norm in corporate circles, asking staff to nominate a chosen charity can help make this process more democratic. Allow staff to vote from a list and partner with the winning charity &#8211; this will help with engagement.<\/li>\n<li><strong> Developing employee initiatives<\/strong> \u2013 Organise lunchtime cycling, weekend volunteering and recycling projects for all to get involved. Open the floor to suggestions, allowing employees to make recommendations that are important to them. The most popular ideas are often the most successful.<\/li>\n<li><strong> Building social value into client contracts<\/strong> \u2013 Insist that partner organisations prioritise social value too. This is the norm in public sector contracts and is becoming more familiar across a wider range of sectors. It is a sure-fire way to help organisations stand out in business circles.<\/li>\n<li><strong> Leading from the top<\/strong> \u2013 The most successful CSR-focused businesses have CEOs and MDs who are active and committed to a social value mission statement. To show how dedicated businesses is to the cause, encourage the CEO\/MD to get involved so they become an example for all staff.<\/li>\n<li><strong> Adopting a framework<\/strong> \u2013 The time is now to be serious about CSR. Paying lip-service won\u2019t give businesses the desired results. Set real objectives with fixed timeframes, and work towards those.<\/li>\n<li><strong> Aligning with the Sustainable Development Goals (SDGs)<\/strong> \u2013 Benchmark achievements against 17 global goals set by the UN in 2015 to achieve a more sustainable future and address global challenges related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. These will help drive growth, attract capital and focus on purpose and offers accountability and assessment.<\/li>\n<li><strong> Gamifying the creation of social value<\/strong> \u2013 Inspire employees to do more and get competitive about it. For example, set up a leader board and offer prizes as incentives. Motivate employees by appealing to their competitive nature.<\/li>\n<li><strong> Starting with the basics<\/strong> \u2013 Transforming a business\u2019s attitude to social value won\u2019t be an over-night process. It\u2019s OK to start small and scale up. Get rid of plastics, put recycling bins in place, ditch cars, use public transport or walk into work.<\/li>\n<li><strong> Listening to stakeholders<\/strong> \u2013 Align with the organisation\u2019s mission, vision or values. To truly embed social value into a business, it needs to harmonise. It\u2019s about working towards a culture whereby social impact is created naturally and fluidly.<\/li>\n<li><strong> Working with pro-social companies<\/strong> \u2013 Be open to partnering with social enterprises, charities, or other \u2018good\u2019 companies at all stages of negotiating contracts. Learn from each other, offer solutions and network with likeminded people. Move forward, together.<\/li>\n<\/ol>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61013 size-medium alignright\" src=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-300x300.jpg\" alt=\"social value, construction,\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-300x300.jpg 300w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-150x150.jpg 150w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-768x768.jpg 768w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-1024x1024.jpg 1024w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-696x696.jpg 696w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-1068x1068.jpg 1068w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-420x420.jpg 420w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-1920x1920.jpg 1920w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact-610x610.jpg 610w, https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/07\/Constructing-the-value-of-social-impact.jpg 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Chris Farrell<\/strong><\/p>\n<p>Managing director<\/p>\n<p><a href=\"https:\/\/impactreporting.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Impact Reporting<\/a><\/p>\n<p>Twitter: <a href=\"https:\/\/twitter.com\/captureimpact\" target=\"_blank\" rel=\"noopener noreferrer\">@captureimpact<\/a><\/p>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Chris Farrell, managing director of Impact Reporting discusses the importance of reporting on social value in the construction sector.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[304],"tags":[279,661,592,94828,465],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-61006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-planning-construction-news","7":"tag-environment","8":"tag-hr","9":"tag-skills","10":"tag-social-value","11":"tag-sustainable-construction"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Constructing the value of social impact<\/title>\n<meta name=\"description\" content=\"Chris Farrell, managing director of Impact Reporting discusses the importance of reporting on social value in the construction sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/social-value-construction\/61006\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Constructing the value of social impact\" \/>\n<meta property=\"og:description\" content=\"Chris Farrell, managing director of Impact Reporting discusses the importance of reporting on social value in the construction sector\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/social-value-construction\/61006\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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