{"id":67598,"date":"2019-11-18T11:35:57","date_gmt":"2019-11-18T11:35:57","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=67598"},"modified":"2019-11-18T11:35:57","modified_gmt":"2019-11-18T11:35:57","slug":"shared-ownership-housing-crisis","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/shared-ownership-housing-crisis\/67598\/","title":{"rendered":"Can shared ownership fix the housing crisis?"},"content":{"rendered":"<h2>Housing association <a href=\"https:\/\/www.aster.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aster Group<\/a> has urged political parties to work together to fix Britain\u2019s housing market and put shared ownership at the heart of their general election manifestos<\/h2>\n<p>Aster group has increased the number of shared ownership properties within its portfolio by almost 50% to 2,500 over the past two years. It has now called on all parties to not \u2018rip up the rule book and start again\u2019.<\/p>\n<p>Instead, Aster has urged the parties to collaborate so that those that take power can implement long-term solutions with a much stronger chance of success.<\/p>\n<p>This should include a commitment to existing home ownership products, in addition to a focus on education to help raise awareness of shared ownership as a viable solution to the <a href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/take-action-housing-crisis\/66115\/\" target=\"_blank\" rel=\"noopener noreferrer\">UK\u2019s housing crisis<\/a>.<\/p>\n<p>Bjorn Howard, CEO of Aster Group, said:\u00a0\u201cWhile Brexit remains front and centre of the debate over the next few weeks, we must not forget the other big issue of our generation.<\/p>\n<p>\u201cThere remains an obsession to find a silver bullet that will solve the housing crisis, including a number of new proposed models for shared ownership.<\/p>\n<p>\u201cBut many are overlooking the solution that sits right in front of us. It\u2019s vital that any new government remains committed to\u00a0a better working housing market and we would urge all parties to work together to make shared ownership central to this.\u201d<\/p>\n<p>Aster Group\u00a0is projected to hit 5,000 shared ownership homes by 2024 as part of its growing portfolio that already stands at more than 31,000 homes of a range of tenures. This trend reflects the rising popularity of shared ownership as a mainstream tenure.<\/p>\n<h3>A lack of understanding?<\/h3>\n<p>The industry needs support if shared ownership is to reach its potential. A lack of understanding was identified by Aster Group as a key challenge facing the sector in the research carried out last year.<\/p>\n<p>In its report\u00a0\u2018<a href=\"https:\/\/www.aster.co.uk\/corporate\/about-us\/our-reports\" target=\"_blank\" rel=\"noopener noreferrer\">Another Way<\/a>\u2019,\u00a060% of those surveyed did not know they could move from their existing shared ownership property to another one, and while 73% understood the concept of staircasing \u2013 the process of gradually growing an equity stake in the property \u2013 only one in 10 had attempted it.<\/p>\n<p>This is despite\u00a062% of shared ownership buyers confirming they would recommend the product to a friend.<\/p>\n<p>Amy Nettleton, assistant development director \u2013 sales and marketing at Aster Group, added:<strong>\u00a0<\/strong>\u201cWe know shared ownership works and we have the statistics to prove it.<\/p>\n<p>\u201cWhat we need now, from any new government, is a commitment to build on this by channelling further resource into this area of the housing market.<\/p>\n<p>\u201cHousing has to meet a local need, particularly for those people across our villages, towns and cities who are in desperate need of more affordable homes, and shared ownership is a vital part of that solution.\u201d<\/p>\n<h3>Aster Group has advised politicians in the coming general election to focus on three key areas:<\/h3>\n<ul>\n<li>A commitment to existing home ownership products, not a change or an introduction of new ones;<\/li>\n<li>A focus on education to help raise awareness of shared ownership, so more people\u00a0understand how it can help them into a permanent secure home with a stake in the housing market; and<\/li>\n<li>A simplification of the language used around the topic to help educate consumers.<\/li>\n<\/ul>\n<div class=\"mk-custom-module-container\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Housing association Aster Group has urged political parties to work together to fix Britain\u2019s housing market and put shared ownership at the heart of their general election manifestos.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[304],"tags":[666,591,276,571,656],"stakeholder_rel_tag":[],"contributor_rel_tag":[],"class_list":{"0":"post-67598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-planning-construction-news","7":"tag-affordable-housing","8":"tag-brexit","9":"tag-government","10":"tag-housing-crisis","11":"tag-housing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can shared ownership fix the housing crisis?<\/title>\n<meta name=\"description\" content=\"Aster Group has urged political parties to work together to fix Britain\u2019s housing market and put shared ownership at the heart of the general election\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/shared-ownership-housing-crisis\/67598\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can shared ownership fix the housing crisis?\" \/>\n<meta property=\"og:description\" content=\"Housing association Aster Group has urged political parties to work together to fix Britain\u2019s housing market and put shared ownership at the heart of their general election manifestos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/planning-construction-news\/shared-ownership-housing-crisis\/67598\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building &amp; 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