{"id":68989,"date":"2019-12-10T09:36:35","date_gmt":"2019-12-10T09:36:35","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=68989"},"modified":"2019-12-10T09:36:35","modified_gmt":"2019-12-10T09:36:35","slug":"construction-marketing-awards-proctor","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/","title":{"rendered":"Proctor Group wins two awards at the CMAs"},"content":{"rendered":"

The A. Proctor Group<\/a> received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign<\/h2>\n

The CMAs have been running for 19 years and they aim to showcase the best construction marketing campaigns of the year from teams across the UK, highlighting creativity, innovation and marketing effectiveness in this sector.<\/p>\n

This year the list of CMA award categories was expanded to 24, due to the competition having the largest number of entries to date. The winners were announced at a gala event at the Hilton London Bankside Hotel on 28 November.<\/p>\n

A fashion-inspired campaign<\/h3>\n

\"constructionThe A. Proctor Group won in two of the categories at the Construction Marketing Awards: \u2018Best Use of Advertising\u2019 and \u2018Best Big Budget Campaign\u2019. Their winning entry, a fashion-inspired campaign, featured five costumes that were made completely out of their high-performing construction membranes<\/a>.<\/p>\n

The marketing team at the A. Proctor Group collaborated with students from the University of Edinburgh to design and construct the outfits. The completed costumes were then professionally modelled and photographed at the company\u2019s Dunkeld Road factory site in Blairgowrie.<\/p>\n

The ideas behind the costumes were to create fictional \u2018characters\u2019 to explain the function and performance characteristics of the membranes and to show where in the building the membrane would be installed during construction.<\/p>\n

The costumes were also recognised at the Futurebuild<\/a> exhibition in London this year, with many people commenting on the fashion campaign on social media, including Neill Gibson who tweeted: \u201cCongrats on making construction membranes appear almost sexy!\u201d<\/p>\n

On the night of the Construction Marketing Awards, judges commented that A. Proctor Group\u2019s campaign was \u201cinnovative and exceptionally well executed.\u201d They were also impressed with the depth of the campaign\u2019s concept: \u201cAn interesting use of imagery to capture the audience\u2019s attention while demonstrating the versatility of their products.\u201d<\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[285],"tags":[676,780,22592],"stakeholder_rel_tag":[172361],"contributor_rel_tag":[],"class_list":{"0":"post-68989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-hr-skills-news","7":"tag-construction","8":"tag-collaboration","9":"tag-sh-a-proctor-group","10":"stakeholder_rel_tag-a-proctor-group"},"acf":[],"yoast_head":"\nProctor Group wins two awards at the CMAs<\/title>\n<meta name=\"description\" content=\"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proctor Group wins two awards at the CMAs\" \/>\n<meta property=\"og:description\" content=\"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\" \/>\n<meta property=\"og:site_name\" content=\"Planning, Building & Construction Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PBCToday\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-10T09:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-awards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"875\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steph Carpenter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-awards.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@PBC_Today\" \/>\n<meta name=\"twitter:site\" content=\"@PBC_Today\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\"},\"author\":{\"name\":\"Steph Carpenter\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/person\/dd16f5e0e89ad310c0ff814f9325eb65\"},\"headline\":\"Proctor Group wins two awards at the CMAs\",\"datePublished\":\"2019-12-10T09:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-300x253.png\",\"keywords\":[\"Construction Processes\",\"Project Collaboration\",\"SH A Proctor Group\"],\"articleSection\":[\"HR & Skills News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\",\"url\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\",\"name\":\"Proctor Group wins two awards at the CMAs\",\"isPartOf\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-300x253.png\",\"datePublished\":\"2019-12-10T09:36:35+00:00\",\"description\":\"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage\",\"url\":\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor.png\",\"contentUrl\":\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor.png\",\"width\":879,\"height\":741},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pbctoday.co.uk\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proctor Group wins two awards at the CMAs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#website\",\"url\":\"https:\/\/www.pbctoday.co.uk\/news\/\",\"name\":\"Planning, Building & Construction Today\",\"description\":\"The Latest Planning, Building & Construction News\",\"publisher\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pbctoday.co.uk\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#organization\",\"name\":\"Planning, Building & Construction Today\",\"alternateName\":\"PBC Today\",\"url\":\"https:\/\/www.pbctoday.co.uk\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/01\/pbctoday-logo-yoast-seo-organisation-1920-1080-001.jpg\",\"contentUrl\":\"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/01\/pbctoday-logo-yoast-seo-organisation-1920-1080-001.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Planning, Building & Construction Today\"},\"image\":{\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PBCToday\/\",\"https:\/\/x.com\/PBC_Today\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/person\/dd16f5e0e89ad310c0ff814f9325eb65\",\"name\":\"Steph Carpenter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97a073c56b415b32c4d1d8ee9ef9a0ce42224c6532ccc712f228b71f15b4e650?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97a073c56b415b32c4d1d8ee9ef9a0ce42224c6532ccc712f228b71f15b4e650?s=96&d=mm&r=g\",\"caption\":\"Steph Carpenter\"},\"sameAs\":[\"http:\/\/www.pbctoday.co.uk\"],\"url\":\"https:\/\/www.pbctoday.co.uk\/news\/author\/stephhazlegreaves\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Proctor Group wins two awards at the CMAs","description":"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/","og_locale":"en_US","og_type":"article","og_title":"Proctor Group wins two awards at the CMAs","og_description":"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign.","og_url":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/","og_site_name":"Planning, Building & Construction Today","article_publisher":"https:\/\/www.facebook.com\/PBCToday\/","article_published_time":"2019-12-10T09:36:35+00:00","og_image":[{"width":875,"height":579,"url":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-awards.jpg","type":"image\/jpeg"}],"author":"Steph Carpenter","twitter_card":"summary_large_image","twitter_description":"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign.","twitter_image":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-awards.jpg","twitter_creator":"@PBC_Today","twitter_site":"@PBC_Today","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#article","isPartOf":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/"},"author":{"name":"Steph Carpenter","@id":"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/person\/dd16f5e0e89ad310c0ff814f9325eb65"},"headline":"Proctor Group wins two awards at the CMAs","datePublished":"2019-12-10T09:36:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/#organization"},"image":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-300x253.png","keywords":["Construction Processes","Project Collaboration","SH A Proctor Group"],"articleSection":["HR & Skills News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/","url":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/","name":"Proctor Group wins two awards at the CMAs","isPartOf":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage"},"image":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor-300x253.png","datePublished":"2019-12-10T09:36:35+00:00","description":"The A. Proctor Group received two awards at the CMAs (Construction Marketing Awards) in London last month for a fashion-inspired campaign","breadcrumb":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#primaryimage","url":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor.png","contentUrl":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2019\/12\/proctor.png","width":879,"height":741},{"@type":"BreadcrumbList","@id":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-marketing-awards-proctor\/68989\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pbctoday.co.uk\/news\/"},{"@type":"ListItem","position":2,"name":"Proctor Group wins two awards at the CMAs"}]},{"@type":"WebSite","@id":"https:\/\/www.pbctoday.co.uk\/news\/#website","url":"https:\/\/www.pbctoday.co.uk\/news\/","name":"Planning, Building & Construction Today","description":"The Latest Planning, Building & Construction News","publisher":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pbctoday.co.uk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pbctoday.co.uk\/news\/#organization","name":"Planning, Building & Construction Today","alternateName":"PBC Today","url":"https:\/\/www.pbctoday.co.uk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/01\/pbctoday-logo-yoast-seo-organisation-1920-1080-001.jpg","contentUrl":"https:\/\/www.pbctoday.co.uk\/news\/wp-content\/uploads\/2022\/01\/pbctoday-logo-yoast-seo-organisation-1920-1080-001.jpg","width":1920,"height":1080,"caption":"Planning, Building & Construction Today"},"image":{"@id":"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PBCToday\/","https:\/\/x.com\/PBC_Today"]},{"@type":"Person","@id":"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/person\/dd16f5e0e89ad310c0ff814f9325eb65","name":"Steph Carpenter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pbctoday.co.uk\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97a073c56b415b32c4d1d8ee9ef9a0ce42224c6532ccc712f228b71f15b4e650?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97a073c56b415b32c4d1d8ee9ef9a0ce42224c6532ccc712f228b71f15b4e650?s=96&d=mm&r=g","caption":"Steph Carpenter"},"sameAs":["http:\/\/www.pbctoday.co.uk"],"url":"https:\/\/www.pbctoday.co.uk\/news\/author\/stephhazlegreaves\/"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-10-02 09:32:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/posts\/68989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/comments?post=68989"}],"version-history":[{"count":0,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/posts\/68989\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/media?parent=68989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/categories?post=68989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/tags?post=68989"},{"taxonomy":"stakeholder_rel_tag","embeddable":true,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/stakeholder_rel_tag?post=68989"},{"taxonomy":"contributor_rel_tag","embeddable":true,"href":"https:\/\/www.pbctoday.co.uk\/news\/wp-json\/wp\/v2\/contributor_rel_tag?post=68989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}