{"id":69856,"date":"2020-01-09T15:06:37","date_gmt":"2020-01-09T15:06:37","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=69856"},"modified":"2020-01-09T15:06:37","modified_gmt":"2020-01-09T15:06:37","slug":"construction-industry-workforce-crisis","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/hr-skills-news\/construction-industry-workforce-crisis\/69856\/","title":{"rendered":"How to save the construction industry workforce crisis"},"content":{"rendered":"

With the construction industry facing its biggest skills shortage since 2007, Ryan Latham, senior marketing executive for 3B Training<\/a>, takes a look at the importance of recruiting new talent<\/h2>\n

The Royal Institute of Chartered Surveyors<\/a> (RICS) believes that more than 200,000 skilled workers are needed by the mid-2020s.<\/p>\n

It doesn\u2019t help that the industry is also suffering from an ageing workforce. Data from the 2011 census<\/a> showed that one in five employees in the construction industry workforce were aged over 55.<\/p>\n

This means that by 2020 the industry will lose a fifth of its workforce to retirement \u2014 without enough newcomers to replace them.<\/p>\n

The solution is to attract young workers to close the skills gap<\/a> and ensure that there\u2019s enough manpower for the construction industry to hit its targets. However, it\u2019s not that simple.<\/p>\n

Break down preconceptions<\/h3>\n

The industry is still seen as undesirable to young people, with only 10% showing an interest in a career in construction. This study by L&Q Group<\/a> found that 50% of the young people surveyed were interested in Science, Technology, Engineering and Maths (STEM), yet the construction industry workforce was described as \u201cchallenging and unexciting.\u201d<\/p>\n

Below, 3B Training explores what steps can be taken by construction companies, and the industry as a whole, to remove the stigma young people have with construction and how to attract a new, vibrant workforce.<\/p>\n

Pique their interest<\/h3>\n

Although manual labour is still a huge aspect of construction, there\u2019s a lot more on offer than hard hats and muddy boots.<\/p>\n

Whether it\u2019s drones, 3D printing or augmented reality, the construction industry has embraced innovations in tech and can offer exciting roles that simply aren\u2019t available in other sectors. As a generation that lives and breathes technology, there are plenty of exciting opportunities for young people<\/a> to get involved in.<\/p>\n

The industry has already begun to better educate young people on some of the exciting roles in construction. However, it needs to start shouting louder about the revolutionary technology and range of career opportunities available to attract the future talent it needs.<\/p>\n

Perks are key<\/h3>\n

A survey by Perkbox<\/a> found that Generation Z value workplace perks more than any other generation. 36% claim that it can make a big difference when choosing where to work.<\/p>\n

\"\"<\/p>\n

Looking at the top 10 perks for Gen Z, a common theme is that they are looking for ways that companies can assist them financially.<\/p>\n

Although not every company is able to offer private healthcare, small perks like free coffees and fruit are a low-cost way of attracting and retaining young workers.<\/p>\n

Another trend seems to be a healthy work-life balance. Though not every business is in a position to offer flexitime, making the effort to allow birthday holidays and the occasional work from home day can go a long way in attracting new talent.<\/p>\n

Generate interest early<\/h3>\n

The key to attracting potential talent is to target young people while they\u2019re still in school. STEM courses are increasingly more popular and account for over 40% of A-level subjects, meaning the industry has a large pool of candidates just waiting to be signed up.<\/p>\n

The problem, however, is that young people simply aren\u2019t currently interested in construction. As well as 90% of L&Q Group\u2019s respondents not wishing to work in construction, 40% claimed that they were worried that they wouldn\u2019t be good at the job.<\/p>\n

Too many young people see the construction industry as cold building sites and mucky boots, without knowing about the exciting opportunities that STEM students could pursue.<\/p>\n

Ryan Latham, senior marketing executive for 3B Training, said: \u201cWhen most people think of jobs in the industry, their imagination stops at stereotypical muddy boots construction work.<\/p>\n

\u201cWhat people don\u2019t realise is that construction relies heavily on design and technology, and it\u2019s constantly evolving.<\/p>\n

\u201cIf companies shout about some of the amazing roles in the industry, they\u2019ll have a much better chance of engaging with young people who are looking for an exciting career path.\u201d<\/p>\n

Hire apprentices<\/h3>\n

Apprenticeships are an ideal way to spark young people\u2019s interest in construction, giving them hands-on experience of what it\u2019s like to work in the industry. Plus, the introduction of the apprenticeships levy in 2017 has made it even easier for businesses to hire apprentices.<\/p>\n

The apprenticeship levy applies to employers in England who have an annual pay bill of over \u00a33m and is calculated as 0.5% of the annual pay bill. All employers will receive a \u00a315,000 annual allowance to be offset against the bill, meaning employers with an annual pay bill of \u00a33m or less don\u2019t need to pay the levy.<\/p>\n

Employers who fall beneath the revenue threshold, and offer apprenticeships for 16 to 18-year-olds, will receive 100% of training costs from the government. If they offer apprenticeships for those aged 19 and over, they\u2019ll receive 90% from the government.<\/p>\n

Things are even better for non-levy businesses that have 50 or fewer staff, as the government will even give you a \u00a31,000 incentive towards apprenticeships for taking on someone aged 16 to 18.<\/p>\n

Final thoughts<\/h3>\n

Instead of waiting for a new generation of workers to sign up, it\u2019s vital that the industry reaches out. There are so many more opportunities to offer young people than they realise, whether it\u2019s as a site manager, architect or quantity surveyor.<\/p>\n

By showcasing what the industry can offer, both in technological advances and workplace benefits, construction companies can attract the interest of young people early. This gives the construction industry an opportunity to build a workforce of skilled and passionate workers, who are putting their talents to good use.<\/p>\n

 <\/p>\n

Ryan Latham<\/strong><\/p>\n

Senior marketing executive<\/p>\n

3B Training<\/a><\/p>\n

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