{"id":99944,"date":"2021-10-04T13:00:09","date_gmt":"2021-10-04T12:00:09","guid":{"rendered":"https:\/\/www.pbctoday.co.uk\/news\/?p=99944"},"modified":"2021-10-04T13:00:09","modified_gmt":"2021-10-04T12:00:09","slug":"innovative-campaign-to-tackle-falls","status":"publish","type":"post","link":"https:\/\/www.pbctoday.co.uk\/news\/health-safety-news\/innovative-campaign-to-tackle-falls\/99944\/","title":{"rendered":"New innovative initiative to tackle falls"},"content":{"rendered":"

The Royal Society for the Prevention of Accidents<\/a> (RoSPA) and RSA Insurance Group<\/a> have launched the Fall Fighter initiative to help tackle the UK\u2019s biggest forgotten killer \u2013 falls in the home<\/h2>\n

Falls are the single biggest cause of accidental injuries in the home and the largest cause of death among over-65s in the UK.<\/p>\n

Every\u00a0year more than a third of people over the age of 65 (and half of those over 80) have a fall that requires hospital treatment, costing the NHS and wider healthcare system<\/a> more than \u00a32.3bn every year.<\/p>\n

As well as having a huge impact on society at large, falls can also have a devastating effect on individual lives; from physical injuries, long-term health effects and disabilities to trauma and poor mental health<\/a>, loss of mobility, loneliness, social isolation and loss of independence.<\/p>\n

Despite this, making simple and low-cost changes can prevent falls from happening. The new Fall Fighter movement is designed to educate and empower people of all ages, transforming each of them into a \u201cFall Fighter<\/a>\u201d who can then help family, friends and others in their communities.<\/p>\n

RoSPA and RSA will be providing short free awareness sessions and resources to give every Fall Fighter information and advice on how to reduce falls. This could include, for instance, discussing what medication your friend, relative or loved one is currently prescribed and whether it needs to be reviewed, finding out whether they need an eye test, doing a home safety check and looking at what cheap and straightforward changes around the house could improve safety<\/a>.<\/p>\n

The resources will also contain guidance on what to do if someone has a fall \u2013 both in the short and longer term, plus a digital toolkit to help each Fall Fighter inspire others.<\/p>\n

Creating a ‘powerful and positive force for good’<\/h3>\n

RoSPA\u2019s relationships director, Becky Hickman, said: \u201cIt takes just 20 minutes to become a Fall Fighter, but by doing so you have the power to change, and even save the lives of loved ones, friends and family.<\/p>\n

\u201cThis simple but hugely effective project is free and open to all and we would encourage individuals or organisations to get involved.\u201d<\/p>\n

RSA\u2019s head of social impact and ESG, Laura Spiers, added: \u201cOur partnership with RoSPA forms part of a wider programme to support our customers and communities, by increasing awareness to help them manage the risks<\/a> they face every day.<\/p>\n

\u201cPreventing falls amongst loved ones in the home is an issue that\u2019s often overlooked but taking simple actions can minimise the devastating impact they have on people and their families.<\/p>\n

\u201cBy harnessing RSA\u2019s relationships, and encouraging people from every community to get involved in the Fall Fighter campaign and help those around them, I\u2019m very hopeful that we can make a real difference across the country.\u201d<\/p>\n

\n<\/div>","protected":false},"excerpt":{"rendered":"

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