Gemma Nickerson serves as an experienced Marketing Executive within Ideagen’s comprehensive software portfolio, where she brings strategic vision and expertise to B2B technology marketing.
With her deep understanding of digital marketing and demand generation, she plays a pivotal role in connecting professionals across industries, including AEC, legal, maritime, and manufacturing – with innovative solutions that streamline their workflows and enhance productivity. Specialising in email marketing, content creation, and nurture campaigns, Gemma excels at crafting compelling messaging around governance, compliance, and Microsoft 365 solutions. Her methodical approach to campaign development and ability to translate complex technical benefits into clear business value helps organisations navigate digital transformation challenges and achieve operational excellence.
