We are undeniably living in the age of digitalisation – practically everything will sooner or later become digital, even the way we communicate, market, promote and connect with new potential customers and specifiers.
As a result of the internet, people have drastically changed the way they look for information. The changes are particularly palpable in B2B marketing where professionals demand trusted information from a reliable source – but only when they want to have it. So, it is vital that a two-way communication can be developed when marketing.
Developing relationships through Integrated Inbound Marketing is a step-changer. It’s a hosting solution allowing you to view your products when they are in the hands of the design community. BIMobject Apps allows a designer to fully interact with your products, and to digitally choose them, enabling better BIM decisions. Here, BIMobject detail their solutions for manufacturers that include a complete cloud solution to develop, host, maintain, publish, syndicate and communicate product information.