Saint-Gobain to launch “New World” sustainable construction campaign

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In the coming weeks, Saint-Gobain will launch a new sustainable construction campaign which aims to establish the group’s vision as a world leader in light construction – “New World”

The campaign is based on the concept of “Everything can be transformed”. It will demonstrate how Saint-Gobain’s materials and solutions are transforming the construction sector to make it more sustainable, resource-efficient, circular, less carbon-intensive, and more competitive.

Light construction reduces the 40% of CO2 emissions linked to the sector

Laurence Pernot, vice-president, communications, Saint-Gobain, said:

“Saint-Gobain’s offers for building renovation and new and light construction provides a complete set of solutions to meet the three major challenges facing our world: drastically reducing the 40% of CO2 emissions linked to the construction sector, preserving natural resources and addressing the challenges of rapid urbanization in emerging countries, which require fast and efficient construction.

Worldwide leader in sustainable construction

“This new brand campaign is designed to enhance the value of this offer, to consolidate the Group’s position as the worldwide leader in light and sustainable construction and to demonstrate its ability to transform the entire sector.”

“We wanted to embody the brand with this pioneering spirit in a disruptive, intuitive and creative way to make it audible, inspiring and accessible to all of the group’s audiences: the general public, opinion leaders and all stakeholders,” adds Marco Venturelli, chief creative officer, Publicis Conseil.

The campaign, produced with Publicis Conseil and mediated by Publicis Média Connect, will be rolled out in the coming weeks.

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