Major plans revealed for former Kellogg’s site in Old Trafford

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major plans, former kellogg's site, trafford

Bruntwood Works and Trafford Council have announced major plans for a residential-led, mixed-use development on the former Kellogg’s site, including housing, a school, offices and public realm in Stretford

The partnership is committed to engaging with the local community to understand the priorities of residents, local councillors and other stakeholders are and what they would like to see delivered as part of the scheme.

A public consultation event will take place at Trafford Town Hall on 7 November, from 3pm to 7pm, where people can view the plans and provide their feedback.

People can also give their views online via the real estate company Avison Young’s consultation document from 7 November.

former Kellogg's site, trafford
Plans for the new development in Stretford

The proposed development sits within the Council’s Civic Quarter Masterplan, which covers 120 acres. The land takes in the Town Hall, Lancashire Cricket Club, and the former Kellogg’s site including the University Academy 92 campus, stretching up to the A56 and White City retail park.

The Council’s proposals for the former Kellogg’s site includes building a new leisure centre; improved public spaces, opportunities for new homes and offices and improved cycle and pedestrian routes.

They also include the possible development of a new public piazza and ‘processional route’ linking Lancashire Cricket Club with Manchester United’s Old Trafford stadium.

The strategic vision is being created with consultancy team Avison Young, Feilden Clegg Bradley Studios and Planit-IE.

Leader of Trafford Council, Andrew Western, said: “The plan presents a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces.”

Andrew Cooke, regional director for Bruntwood Works added: “The next phase of development will provide the facilities and amenities to anchor and support the sustainable long-term growth of the area – providing high-quality housing and education, alongside an attractive retail and leisure proposition, which will bring people to the area and enable local businesses to attract and retain first-class talent.

“We look forward to engaging local community and working with them to shape the plans for this development.”

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