Wienerberger launches four new softmud bricks


Wienerberger, the global supplier of building material and infrastructure solutions, has announced the launch of four new softmud bricks

The product development is just one facet of a major £100,000 investment in product, equipment and process.

The new softmud bricks – Waresley Red Stock, Waresley Orange Stock, Charthurst Red Multi and Nuthurst Red Multi – are targeted at the new build housing market, offering a soft, traditional aesthetic that reflects current housebuilder trends.

Following the release of four other bricks earlier in the year, these latest softmud bricks increase the size of Wienerberger’s softmud portfolio at Waresley to over 20 products.

Lee Pauls, Category Product Manager – Wall at Wienerberger, said:

“We are pleased to be able to bring these new bricks to market at a time when demand for these types of products is high.  The investments we have made in the factory have not only enabled us to develop some new options but have also further improved the quality of the existing range of softmud bricks we produce at Waresley.”

He added: “The pallet of colours and finishes we are now able to offer our customers is extensive and provides a wide range of options for housebuilders and developers looking to create an attractive street scene.  Initial feedback has been very positive and we’re looking forward to developing this range even further in the coming weeks and months.”


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