The Considerate Constructors Scheme is calling on the construction industry to improve the public’s perception of the sector through the use of social media
The Promoting Construction campaign calls for everyone involved in the industry, and its related sectors, to promote a positive image of construction on social media using #loveconstruction.
This will create an ever-expanding library on social media of positive, inspirational and interesting imagery from the construction industry, all united under #loveconstruction.
Promoting construction hopes to spread these positive images and stories far and wide across social media platforms, with the Considerate Constructors Scheme (CCS) itself focusing on Instagram, LinkedIn and Twitter to drive and encourage engagement and interest.
Inspirational images, such as amazing buildings, technology, craftsmanship and innovation, a diverse workforce and an industry which looks after the environment and its workforce are all ways in which we can promote construction.
Promoting Construction was officially launched at the Scheme’s ‘Image of Construction’ event held on 11 September at the technology venue CodeNode, London.
Helping launch the campaign were active social media users; Katie Kelleher (Crane Operator, Laing O’Rourke); Christina Riley (Senior Planner, Kier) and Martin Gettings (Group Head of Sustainability, Canary Wharf Group). They inspired, informed and dispelled the myths of using social media to the event’s audience – discussing how they use social media to promote a positive image of construction.
CCS Chief Executive Edward Hardy said: “Perceptions of the construction industry among the general public, particularly young people are now more than ever before formed by what they see and read on social media.
“While a number of organisations and individuals working across the industry are embracing the power of social media, there is a need for the entire industry to speak in one voice to promote a positive image of construction.
“The Scheme has around 9,000 registered sites, companies, suppliers, client partners and professional partners registered at any one time – imagine the impact we could have if each one uploaded a positive, inspirational image or story on social media using #loveconstruction.
“By uniting under #loveconstruction, we will all be promoting a truly inspiring industry to help entice the next generation to ‘see what construction has to offer.”