Home Group HQ

Home Group has appointed Ask Real Estate and BAM Construction to deliver its purpose-built head office in Strawberry Lane

The organisation was given planning permission earlier this year to build the 70,000 sq ft HQ building which will be set over six floors in the fast-developing St James’ part of the city.

Close to 700 of its 2,600 workforce will move into the new building in 2022.

The building is expected to bring significant economic value to the city.

Analysis suggests that an additional 700 employees will boost Newcastle’s daytime and evening economies by close to £2m per year.

The build is also expected to support an estimated 400 construction and supply chain jobs during project, bringing around £24m per year to the region.

The Manchester-based company has a portfolio of 20 current or completed projects, comprising over 3 million sq ft of floor space and generating an end value approaching £1bn.

Included in that is the proposed £260m 800,000 sq ft arena-led Gateshead Quays re-development between the Baltic Centre for Contemporary Arts and the Sage music venue in Gateshead and a 245 unit residential scheme at Tower Works in Leeds city centre.

BAM has worked closely with Ask on projects such as 100 Embankment in Manchester.

The new building, which will complement the growing development in this area of the city, will house Home Group’s administrative and customer service centre staff.

A new innovative and sustainable building

Joe Cook, executive director of development at Home Group, said: “We are delighted with the appointment of Ask Real Estate. Their outstanding work, especially in city centres, speaks for itself.

“The project team and I are excited about working with them, and the excellent BAM. Ask’s track record in delivering high-quality, innovative and sustainable buildings was key in our decision to appoint them. The sustainability of the building, in particular, is extremely important.

“This is a highly significant project for us – one that benefits a wide range of stakeholders, including our colleagues, our customers, the voluntary sector, the city council and the city centre businesses.

“We are proud of our northeast roots and this move to Newcastle City Centre strengthens those roots even further.”

Ask Real Estate managing director, John Hughes, said: “We are proud to have been selected by Home Group and to hear that our best in class approach in delivering Grade A office buildings for forward-thinking organisations such as Home Group has been recognised”.

“This is another significant instruction for Ask in the northeast region and we look forward commencing work on delivering this landmark new HQ for Home Group as soon as possible.”

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