SIMULATE project, air quality, mobility, SMEs,
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The SIMULATE project is on the lookout for SMEs to deliver innovative solutions to combat challenges in sustainable mobility and air quality

The SIMULATE (Smart, Infrastructure & Mobility Urban Laboratory and Test Environment) project have today (11 February) released information about a set of air quality and mobility challenges that they are seeking solutions for from the SME market.

Project lead Staffordshire County Council, in partnership with Amey, secured £1.975m of funding from ADEPT and the DfT as part of the ADEPT SMART Places Live Labs programme back in 2019.

Working alongside Keele University and the Connected Places Catapult, the SIMULATE project aims to provide the environment and framework for innovative SMEs with new solutions to trial and incubate their concepts, with the ultimate aim of them being adopted onto the local and strategic road network.

SIMULATE’s four mobility challenges are focused on tackling sustainable transport problems within a rural county:

  1. Clean Community – connecting communities with quick and carbon-neutral mobility options
  2. Dynamic Connections – providing a service that connects both urban and rural dwellings with critical amenities
  3. Rapid Transit – delivering a rapid point-to-point solution that takes into consideration the volume of users at different times throughout the day
  4. Integration and Behavioural Change – seeking solutions to address the shift in attitudes and behaviours that are needed when moving from single-use and private vehicles to a different mobility model.

The SIMULATE project is also looking for solutions that can be deployed to tackle air pollution in areas with poor quality in Staffordshire, with three AQMAs selected as test environments for trialling new solutions.

Transport innovation and community improvement

Staffordshire County Council’s cabinet member for highways and transport Helen Fisher, said: “The SIMULATE project is exciting not just for Staffordshire but for transport innovation and community improvement nationwide.

“We have a strong working relationship with Keele University through our deal and with Amey as our highways delivery partner and look forward to completing this partnership with industry experts Connected Places Catapult.

“Innovative solutions can improve efficiency both for highways managers and residents, drive down costs and improve air quality leading to better health.

“It is fantastic to be able to use the ‘small town’ that exists as part of the university campus to create the living laboratory whilst at the same time benefiting local small business and students’ research.”

“We look forward to discovering from the successful SMEs how new technologies can be used and how they complement each other to improve community highways and road users’ experiences and their health.”

Giving SMEs the opportunity

Sunita Dulai, head of business improvement at Amey, commented: “SIMULATE is a fantastic programme that is giving SMEs the opportunity to showcase and further develop their innovative solutions to the mobility challenges that have been identified in Staffordshire.

“Working in collaboration with the SIMULATE partners and SMEs will enable us to tackle the connectivity and environmental challenges the industry and our communities are facing.”

Giles Perkins, programme director for Live Labs, added: “The SIMULATE initiative, as part of the wider Live Labs programme, represents a major opportunity for innovators to play a key role in rapidly accelerating technology solutions in the local roads space.

“We look forward to seeing exciting ideas in practice in Staffordshire.”

SIMULATE project winners

Prospective entrants looking to apply to be involved with the SIMULATE project can find out more information about the challenges and the requirements needed to apply here

SMEs have until 27 March 2020 to submit their ideas and will be selected through an outcome-focused bidding process, culminating in a dragon’s den style event. Successful entrants will be provided with a bespoke six-month incubation programme to develop their solution, with product development and technical mentorship. Successful SME’s will then have the opportunity to secure funding for live trials within the programme.

Once the challenges close, a shortlist of participants will be invited to a ‘dragons’ den’ event to present their solution to a panel of experts from the partnership. Successful applicants will then be invited to join the SIMULATE Accelerator Programme.


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