Proposals submitted for Manchester Kellogg’s site transformation

Kellogg’s site in Stretford,

Trafford Bruntwood LLP, the joint venture between Bruntwood Works and Trafford Council, has submitted plans for the transformation of the former Kellogg’s site in Stretford, Manchester

The plans for the former Kellogg’s site in Stretford include a residential-led mixed use scheme, consisting of a primary school, commercial workspace, hotel, public realm, a park and retail offerings.

Civic Quarter Masterplan

The project is part of Trafford Council’s wider Civic Quarter Masterplan, which covers a 120-acre site that includes the town hall, Lancashire Cricket Club, the former Kellogg’s site – including University Academy 92 (UA92) campus – stretching up to the A56/Chester Road to White City retail park.

As part of the wider Civic Quarter Masterplan, the council is set to build a new leisure centre, an improved public realm, create opportunities for new homes and offices and improve cycle and pedestrian routes.

There is also the opportunity for a new public piazza and ‘processional route’ linking Lancashire Cricket Club with Manchester United’s Old Trafford stadium. The strategic vision is being created with consultancy team Planit-IE, Feilden Clegg Bradley Studios and Avison Young.

Former Kellogg’s site

The proposals for the former Kellogg’s site now lay in the hands of council planners, who are expected to make a decision by spring 2020.

Councillor Andrew Western, leader of Trafford Council, commented: “These plans present a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces.

“The plans aim to create a fantastic place for those who live and work here.”

Andrew Cooke, regional director for Bruntwood Works, added: “We’re thrilled to be moving forward with our vision to create a new mixed-use development at the heart of the Trafford Civic Quarter community.

“We are passionate about creating thriving towns and cities, working with local businesses and stakeholders to help secure economic growth in the area.

“Our partnership with Trafford Council allows us to facilitate high-quality housing and education, as well as an attractive retail and leisure proposition. Our recent consultation gave us the opportunity to engage directly with local people, discussing our proposals and gaining their feedback.

“We’re now looking forward to the next phase of this scheme and we are confident in its potential impact on the wider area and, importantly, its community.”


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